簡(jiǎn)介：學(xué)校代碼10255學(xué)號(hào)2101852中圖法分類號(hào)C93“學(xué)網(wǎng)”商業(yè)計(jì)劃書(shū)STUDYGETBUSINESSPLAN學(xué)科專業(yè)工商管理（MBA）作者姓名姚希希指導(dǎo)教師吳炯答辯日期2012年5月19日東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)學(xué)位論文作者完全了解學(xué)校有關(guān)保留、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向國(guó)家有關(guān)部門(mén)或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱或借閱。本人授權(quán)東華大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。保密□，在年解密后適用本版權(quán)書(shū)。本學(xué)位論文屬于不保密□。學(xué)位論文作者簽名指導(dǎo)教師簽名日期年月日日期年月日

簡(jiǎn)介：華南理工大學(xué)碩士學(xué)位論文CH廣場(chǎng)商業(yè)計(jì)劃書(shū)姓名易豎申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師宋鐵波20061001ABSTRACTBUSINESSPLANISTHESUBMISSIONONTHEFEASIBILITRANALYSISOFBUSINESSPROJECTWHICHACOMPANY’SLEADERSHIPORITSELFPROVIDESTOTHEVANTTTREINVESTORSANDOTHERSTAKEHOLDERSITISMAINLYUSEDTOILLUMINATETHEPOTENTIALANDVALUEOFTHISPROJECTINORDERTOMAKEINVESTORSTOCORRECTLYEVALUATETHECOMPANYORITSPROJECTANDTOHELPITGETNCCESSARYLOANATTHEMEANTIMEITISUSEFULFORTHISCOMPANYTORECH∞KANDIMPROVEITSOWNSTRATEGICOBJECTANDPLANANDTOFOSTERTHEFUTUREOPERATIONTHISPAPERISTHEBUSINESSPLANABOUTCHPLAZAPROJECTOFYSCOMMERCIALESTATECO，MTHEPLANWILLBEPROVIDEDTOBANKFORLOAN8NDTOITSSTOCKHOLDERCHPLAZAISSITUATEDINTHEHOMETOWNOFSUNYATSENCUIHENGVILLAGE，NANLANGTOWNZHONGSHANCITYITHOLDS49298甜LANDHAVECONVENIENTCOMMUNICA缸OUSBYROADORRAILORAIRORWATERANDGREATBUSINESSPOTENTIALONECANREACHSUCHFLOURISHINGCITIES豁HONGKONGMACROGUANGZHOUANDSHENZHCNINLESSANHOURAFTEROUANGZHUFASTRAILWAYANDZHUGANGAOBRIDGEA揩FINISHEDSIMULTANEOUSLYHEREISTHEFUTUREBUSINESSCENTEFOFCUIHENGDISTRICTBINHALNEWCITYACCORDINGTO“NO1LFIVEYEARPLAN’OFZHONGSHANCITYTHISPAPEREMPLOYSMODEMMANAGERIALTHEORIES。AT馘ITANALYZESANDFOREEASTSTHEFUTUREECONOMICALSTATUSOFTHECITYANDCOMMERCIALCIRCLE，ANDANALYZESTHEMARKETANDITSCOMPETITIVESTATUSINLOCALCOMMERCIALESTATEINDUSTRYBYPORTERSCOMPETITIVESTRATEGYTHEORYTHENACCORDINGTOANALYSISINTHEFRAMEWORK紐SWOTMODEL，COMPETITIVEADVANTAGE，MARKETPOSITIONPAYOFFPATTERNANDTWOALTERNATIVEFUNCTIONPLANSAREMADEOUTINTHEEND，AGERANALYZINGANDILLUMINATINGTHEFUNDDEMAND，STOCKSTRUCTUREFUNDPLANTHISPAPERCOMPUTESCORRELATIVEFINANCIALTABLESANDASERIESOFINVESTMENTEVALUATIONINDEXESINCLUDINGNPVMIRRTHENNEXTTOTHEANALYSISOFSENSITIVITYANDRISKSTHELASTDECISIONMAKINGSUGGESTIONISMADEACCORDINGTHELASTSUGGESTEDSOLUTIONTHETOTALCOSTOFCHPLAZAISABOUT24BILLIONYUANANDTHETOTALBUILDINGAREAISNEAT“TO100000囂。WITHTHEHELPOFITSCONVENIENTCOMMUNICATIONSUNIQUEGEOGRAPHICLOCATIONDIVERSIFIEDFUNCTIONDESIGNATIONANDPROFOUNDCULTURE抽GIANTSHOMETOWNTHISPROJECTWILL螄DONRICHTOURISTANDINDUSTRYRESOURCESSURROUNDINGITSUCHASCULTUREINDUSTRYPARKSOUTHEASTGREENHDUSTRYPARKCHINESEG揪ANDHEALTHYFOODPRODUCTIONBASEANDTRIESTOCREATEAMODEMBUSINESSCENTERWHICHCONTAINSCOLNRAER∞ANDTOURSERVICESWHOLESALEMARKETRELAXATION戚PURCHASEAMUSEMENTANDEATING。CHPLAZAWILLBEOPERATEDSINGLYBYLEASE誚也THE“UNIFORMPLANUNIFORMLEASELEADINGMANAGEMENTANDLEADINGRETURN“ITWILLBEDEVELOPEDASTHEREMARKOFMODEM玨

簡(jiǎn)介：學(xué)校代碼10255學(xué)號(hào)2101665中圖法分類號(hào)C93Z公司培南類藥物關(guān)鍵中間體4AA項(xiàng)目商業(yè)計(jì)劃書(shū)B(niǎo)USINESSPLANFORPENEMSKEYINTERMEDIATE4AAINCOMPANYZ學(xué)科專業(yè)工商管理（MBA）作者姓名蔣衛(wèi)艷指導(dǎo)教師張科靜答辯日期NOV1,2012東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)學(xué)位論文作者完全了解學(xué)校有關(guān)保留、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向國(guó)家有關(guān)部門(mén)或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱或借閱。本人授權(quán)東華大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。保密□，在年解密后適用本版權(quán)書(shū)。本學(xué)位論文屬于不保密□。學(xué)位論文作者簽名指導(dǎo)教師簽名日期年月日日期年月日

簡(jiǎn)介：東華大學(xué)學(xué)位論文原創(chuàng)性聲明II東華大學(xué)學(xué)位論文原創(chuàng)性聲明東華大學(xué)學(xué)位論文原創(chuàng)性聲明本人鄭重聲明我恪守學(xué)術(shù)道德，崇尚嚴(yán)謹(jǐn)學(xué)風(fēng)。所呈交的學(xué)位論文，是本人在導(dǎo)師的指導(dǎo)下，獨(dú)立進(jìn)行研究工作所取得的成果。除文中已明確注明和引用的內(nèi)容外，本論文不包含任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫(xiě)過(guò)的作品及成果的內(nèi)容。論文為本人親自撰寫(xiě)，我對(duì)所寫(xiě)的內(nèi)容負(fù)責(zé)，并完全意識(shí)到本聲明的法律結(jié)果由本人承擔(dān)。學(xué)位論文作者簽名日期年月日摘要I摘要摘要從1999年起，中國(guó)各大高校的連年擴(kuò)招，每年畢業(yè)生人數(shù)逐漸增長(zhǎng)，2003年高校畢業(yè)生為2122萬(wàn)人，2011年為650萬(wàn)人。但是新增的就業(yè)崗位卻跟不上大學(xué)畢業(yè)生人數(shù)的增長(zhǎng)（包括各類研究生），2003年新增就業(yè)崗位850萬(wàn)，2011年1221萬(wàn)。雖然政府和企業(yè)已在不斷增加就業(yè)崗位，但面對(duì)不斷增加的就業(yè)人群，那只是杯水車(chē)薪而已，大學(xué)生的就業(yè)問(wèn)題得不到根本上的解決，畢業(yè)簽約率不足50?，F(xiàn)在，大學(xué)生流傳著這樣一個(gè)說(shuō)法畢業(yè)等于失業(yè)。面對(duì)目前“大學(xué)生就業(yè)難、求職成本高和就業(yè)率低”的情況，我們是否能承擔(dān)起必要的社會(huì)責(zé)任是否可以創(chuàng)造出一個(gè)商業(yè)模式，既緩和這一社會(huì)現(xiàn)象，又能成就事業(yè)呢目前大學(xué)生的就業(yè)渠道不外乎親戚介紹、校園招聘和招聘網(wǎng)站，親戚介紹成功率高，但并不是每個(gè)畢業(yè)生都有機(jī)緣；校園招聘學(xué)生與企業(yè)直接面對(duì)面交流，但是受制于場(chǎng)地和時(shí)間；求職網(wǎng)站信息量大，但求職方和招聘方溝通不暢，成功率低。綜合以上幾個(gè)大學(xué)生主要就業(yè)渠道的優(yōu)劣，我們認(rèn)為社會(huì)需要一個(gè)大學(xué)生社交求職新渠道來(lái)提高大學(xué)生求職效率、就業(yè)率，并且降低就業(yè)成本。為達(dá)成這一目標(biāo)，這個(gè)新渠道應(yīng)滿足以下幾點(diǎn)要求1）拉近企業(yè)與學(xué)生間的距離，讓雙方彼此直接互動(dòng)、溝通。大學(xué)生在校期間與潛在雇主接觸機(jī)會(huì)較少，很少有大學(xué)生會(huì)真正了解雇主的需求，因而造成學(xué)生畢業(yè)后很難找到合適的崗位。而如果有一個(gè)平臺(tái)可以讓大學(xué)生更多的接觸社會(huì)、接觸自己關(guān)注并可能日后就職的企業(yè)，在校期間即與潛在雇主建立起“伙伴”關(guān)系，企業(yè)可以在這個(gè)平臺(tái)上與大學(xué)生形成良好互動(dòng)交流，彼此了解各方需求、想法，甚至是了解大學(xué)生的精神狀態(tài)，企業(yè)或社會(huì)精英也可以有效的引導(dǎo)大學(xué)生合理利用時(shí)間，為將來(lái)求職做好準(zhǔn)備，那么，大學(xué)生群體與雇主都將得益。2）引導(dǎo)學(xué)生吸收職場(chǎng)信息，減少網(wǎng)絡(luò)游戲。大學(xué)生對(duì)于網(wǎng)絡(luò)間充斥著的萬(wàn)千訊息，也很少有自我的鑒別、判斷能力，不少大學(xué)生沉迷于游戲，血腥、暴力、色情作為企業(yè)和社會(huì)精英就需要貢獻(xiàn)力量，協(xié)助大學(xué)生判斷訊息的真?zhèn)危皶r(shí)伸出援手及撥亂反正，正確引導(dǎo)大學(xué)生將更多的注意力投入到職場(chǎng)訊息的捕捉和

簡(jiǎn)介：學(xué)校代碼10255學(xué)號(hào)2091729中圖法分類號(hào)C93CSTS入境旅游中心項(xiàng)目商業(yè)計(jì)劃書(shū)PROJECTBUSINESSPLANFCSTSINBOUNDDIVISION學(xué)科專業(yè)工商管理（MBA）作者姓名李榮梅指導(dǎo)教師沈蕾答辯日期2012年5月18日東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)學(xué)位論文作者完全了解學(xué)校有關(guān)保留、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向國(guó)家有關(guān)部門(mén)或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱或借閱。本人授權(quán)東華大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。保密□，在年解密后適用本版權(quán)書(shū)。本學(xué)位論文屬于不保密□。學(xué)位論文作者簽名指導(dǎo)教師簽名日期年月日日期年月日

簡(jiǎn)介：學(xué)校代碼10255學(xué)號(hào)2101642中圖法分類號(hào)C93M公司自建電子商務(wù)配送體系商業(yè)計(jì)劃書(shū)B(niǎo)USINESSPLANOFSELFBUILTECOMMERCEDISTRIBUTIONSYSTEMFMCOLTD學(xué)科專業(yè)工商管理（MBA）作者姓名劉青指導(dǎo)教師湯兵勇答辯日期2012年10月29日東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)東華大學(xué)學(xué)位論文版權(quán)使用授權(quán)書(shū)學(xué)位論文作者完全了解學(xué)校有關(guān)保留、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向國(guó)家有關(guān)部門(mén)或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱或借閱。本人授權(quán)東華大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。保密□，在年解密后適用本版權(quán)書(shū)。本學(xué)位論文屬于不保密□。學(xué)位論文作者簽名指導(dǎo)教師簽名日期年月日日期年月日

簡(jiǎn)介：隨著我國(guó)社會(huì)經(jīng)濟(jì)的快速發(fā)展及城市化進(jìn)程的不斷加快，軌道交通在中國(guó)得到了大力發(fā)展，這進(jìn)一步促進(jìn)了鎳鎘蓄電池的市場(chǎng)需求。H上海公司作為車(chē)用鎳鎘電池的主要供應(yīng)商，看到了中國(guó)市場(chǎng)的商業(yè)契機(jī)，然而卻發(fā)現(xiàn)與競(jìng)爭(zhēng)對(duì)手相比H上海公司從德國(guó)進(jìn)口的產(chǎn)品雖然質(zhì)量?jī)?yōu)良，但是價(jià)格是國(guó)產(chǎn)電池的近一倍，而且售前售后力量薄弱交期長(zhǎng)，使得多數(shù)客戶更愿意選擇國(guó)產(chǎn)電池。因此，H上海公司決定實(shí)行鎳鎘電池本土化項(xiàng)目以增加競(jìng)爭(zhēng)力。首先，本文以鎳鎘電池在中國(guó)市場(chǎng)的應(yīng)用和發(fā)展為背景，闡明鎳鎘電池本土化項(xiàng)目對(duì)H上海公司的意義和價(jià)值，即提高利潤(rùn)率，增加競(jìng)爭(zhēng)力和創(chuàng)造高額價(jià)值。接下來(lái)以H上海公司的基本情況為起點(diǎn)，運(yùn)用資源基礎(chǔ)理論分析公司擁有的技術(shù)及人才資源優(yōu)勢(shì)與存在的劣勢(shì)即公司的低效率運(yùn)營(yíng)。然后，運(yùn)用各類市場(chǎng)數(shù)據(jù)和資料分析鎳鎘電池目標(biāo)市場(chǎng)的行業(yè)規(guī)模，并預(yù)測(cè)市場(chǎng)發(fā)展趨勢(shì)，剖析整體競(jìng)爭(zhēng)格局，并運(yùn)用SLEPT模型和波特五力模型分析鎳鎘電池產(chǎn)品面臨的機(jī)會(huì)與威脅，由此判斷本土化鎳鎘電池產(chǎn)品的發(fā)展機(jī)遇。接下來(lái)對(duì)鎳鎘電池的目標(biāo)客戶、合作伙伴和競(jìng)爭(zhēng)對(duì)手進(jìn)行全面分析與解讀，制定競(jìng)爭(zhēng)策略并提出困境解決方案。在公司分析、行業(yè)分析、客戶分析和競(jìng)爭(zhēng)分析完成后，制定項(xiàng)目計(jì)劃，包括市場(chǎng)營(yíng)銷(xiāo)計(jì)劃、運(yùn)營(yíng)計(jì)劃。通過(guò)市場(chǎng)調(diào)研可以獲得客戶需求傾向、產(chǎn)品需求特征、公司在客戶心中的綜合評(píng)價(jià)等信息，為市場(chǎng)細(xì)分、目標(biāo)市場(chǎng)選擇和市場(chǎng)定位做準(zhǔn)備，并制定營(yíng)銷(xiāo)組合策略。在項(xiàng)目運(yùn)營(yíng)計(jì)劃中，為支持本土化項(xiàng)目能夠正常運(yùn)行，調(diào)整了人力、廠房設(shè)備和財(cái)力資源，并進(jìn)行項(xiàng)目實(shí)施與控制。最后，為項(xiàng)目制定財(cái)務(wù)計(jì)劃，進(jìn)行財(cái)務(wù)成本分析和財(cái)務(wù)報(bào)表預(yù)測(cè)，對(duì)項(xiàng)目投資的價(jià)值進(jìn)行了合理分析，并且認(rèn)清項(xiàng)目風(fēng)險(xiǎn)，提出風(fēng)險(xiǎn)對(duì)策。綜合整個(gè)財(cái)務(wù)分析論證項(xiàng)目能夠?yàn)镠上海公司帶來(lái)重要價(jià)值。

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簡(jiǎn)介：中南大學(xué)碩士學(xué)位論文綠康金銀花公司項(xiàng)目計(jì)劃書(shū)姓名朱葦申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師曹興20040101ABSTRACTINTHERECENTYEARS，WITHPEOPLE’SRENEWALOFTHEHEALTHCAREAJLDLIFEQUALITYIDEATOKEEPINGINGOODHEALTH，HEALTHPROTECTIONMARKETSRISEANDDEVELOPRAPIDLYBOTHATHOMEA11DABROAD，ANDATTHES鋤ETIME，SERIESOFPRODUCTSOFTYPEOFHEALMCARETEAMUSTBEINORDERTODEVELOPINMEFACEOFTHISMARKETABLEENVIRONMENT，THISP印ERHASPMPOSEDPRODUCINGAKINDOFPRODUCTSWITHMARKETABLEPROSPECTSTHETEAOFHONEYSUC“E，ANDROUNDTHISPRODUCT，F(xiàn)INISHESAJLINTACT，CONCRETE，DE印ITEMPLANTHISPAPERHASAR】MLGEDTLLECOMENTOFSEVENPARTS，INCLUDINGTHEINTRODUCTION，PROJECTBACKGROUND，CONLPANYS仃ATEGY，MARKETCHANCE，MARKETING，THEPRODUCTIONMANAGEMENTOFTHEPRO“CTS，INVESTMENTAJLALYSIS，矗NANCIALA11ALYSISETCT量1L_OUGHCONSIDE“NGTHEUNDERTA“NGBACKGROUNDOFTHECOMPANYMULTILEVELLYANDROUNDLY，THEMLLP印ERHASMADETHECLEARESTANALYSISTOTHEMARKET，MEMOSTACCURATEPREDICTIONTOTHEDEMANDINPRODUCTS，MEMOSTCARE如LDESIGNTOT上1E如TUREMANAGEMENTSOFENTERPRISE，MEMOSTBELIEVABLEA11NOTATIONTOTHEINCOMEINVESTEDTHEP印ERHASEXPLAINEDATTHESALNETIMEMATTHECOMPANYHOLDSTHEPROCESSOFTHISCHANCE，RESOURCESMATARENEEDED，ANDHASPUTFORWARDANDTAKEACTIONTHESUGGESTIONCORRESPONDINGLYONTHEBASISOFTHISTHISTEXTISFOCUSEDONINSPECIFICTACTICS，GOAL，PLANNINGA11DACTION，ANDISCLEARANDEASYTOTLLOSEIMERESTINGPERSONAGEOFA11YNONTECHNOLOGICALBACKGROUNDITISNOTONLYONEKINDOFTOOLSATTRACTINGINVESTMENT，BUTALSOAGOODREFIERENCEMATERIALTODETERMINEGOALANDMAKEPLANATTHESAMETIME，ANDITISEVENMOREAGUIDETOTHEACTIONOF

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