2123.基于讀者行為分析的數(shù)字時(shí)代專(zhuān)業(yè)出版商業(yè)模式研究

1、北京印刷學(xué)院碩士學(xué)位論文1中圖分類(lèi)號(hào)：密級(jí)：碩士學(xué)位論文基于讀者行為分析的數(shù)字時(shí)代專(zhuān)業(yè)基于讀者行為分析的數(shù)字時(shí)代專(zhuān)業(yè)出版商業(yè)模式研究出版商業(yè)模式研究ResearchonProfessionalPublishingBusinessModelinDigitalAgewhichBasedonreaderbehavianalysis專(zhuān)業(yè)：出版碩士研究生：李鵬指導(dǎo)教師：劉益教授敖然教授二〇一五年三月北京印刷學(xué)院碩士學(xué)位論文3ABSTRACTDig

2、italhascreatedanewproductionenvironmentfthepublishingindustrytechnologydevelopmentbringcontenttransmissioncarrierchangeterminalbringnewexperiencesofinnovationintegrationthedevelopmentofinfmationtechnologybringreadersread

3、inghabitschangedigitalreadingbecomesatrend.Thetraditionalpublishingindustrytocomplywiththischangethecontentcarriertransmissionchanneltomeetthedemofdiversificationindividuation.TheUnitedStateshasfmedarelativelycleardigita

4、lpublishingindustrychainstructurepositioningofeachpartisrelativelycleartraditionalChineseprofessionalpressintodigitalpublishingbutbusinessmodeluncertaintyisthebiggestbottleneckrestrictingthedevelopmentofprofessionalpubli

5、shing.Thispapertakesthereaderbehavichangesasthebreakthroughpointthroughtheprofessionalpublishingthereadersreadingbehavibuyingbehavifeedbackbehaviinvestigationstudythensummarizesthedigitalagechangeofreadersbehavitotheinfl

6、uenceofprofessionalpressdigitalpublishingbusinessmodelinnovation.InthispaperthesecondchaptermainlyfromthemacroscopicAnglediscussestheprofessionalpublishingbusinessmodeldefinitionofthemeaningoftheacteristicadvantageillust

7、ratesthespecialistpublishingdigitalpublishingbusinessinourcountrydevelopmentpresentsituationpointedoutthedigitalagetheimptanceoftheprofessionalpublishingbusinessmodel.Paperafterthreechaptersmainlyonthebasisofsummarizingt

8、heprofessionalpublishingreaderdemfrompublishingenterprisepositioninginternalbusinessprocessexternaltradestructureprofitmodelarestudied.Bystudyingthereaderdemchangeontheinfluenceoftheprofessionalpressdigitalpublishingbusi