外文翻譯---大學(xué)生的消費(fèi)觀

1、<p><b>　　科技外文文獻(xiàn)</b></p><p>　　Consumption among College Students</p><p>　　We college students are the generation that will take the responsibility to develop our country. Beside

2、s, we are also the consumers of tomorrow. It really has something to do to get to know what the college students want, how they get the information of the products, and their consumption concepts and habits. So I did a

3、 research in order to show the tendency of college students’ consumption trend.</p><p>　　Life style</p><p>　　The difference between boys and girls on relaxing and entertaining</p><p&g

4、t;　　The difference between boys and girls on their idols</p><p>　　What about going on the Internet that is in fashion now among the college students? The answer is that about 93.6% students have visited the

5、 Internet. The average time the students spend on the Internet is around 6.7 hours, while the most is 78 hours.</p><p>　　The most common place where the students choose to visit the Internet is the net bars

6、 near the campus (48.2%). Home ranks second (23.5%), followed by the dormitory (10%).</p><p>　　The purposes of visiting the net are listed following: reading the news (27.2%), browsing the reference book (2

7、3.7%), chatting (16.6%), sending and receiving e-mails (12.5%), playing games (8.5%), downloading pictures and software (4.2%).</p><p>　　Consumption concepts and consumption habits</p><p>　　The

8、places where consumers buy items are the problem which businessmen are interested in as well as consumers. The research shows that the supermarkets are the places that the students visit most. The reason lies not only

9、in its cheap and complete items, but in it free shopping style as well. What’s more, the supermarkets have already appeared in some universities. As a result, more than 77.5% students regard supermarket as their favori

10、te when they are shopping. On the opposite, only about </p><p>　　Then how do students get information about products on campus? The research show that most students get this kind of information around thei

11、r dormitory building (32.4%), and canteen and teaching building are the other two main resource of the information. It’s interesting that the result goes well with the students’ life style in college: dormitory-canteen-

12、classroom, three points a line. The students working busily among those places and gain the information that may have something to do with</p><p>　　Advertisement plays a important part in students consuming

13、 conception for they are the generation which grow with the impact of Ads.</p><p>　　TV has no doubt the biggest affect on the students’ consuming, followed by propagating materials, newspapers, outdoor adver

14、tisement, net advertisement, and so on.</p><p>　　As we all know, advertisements can stimulate consuming. Over 40% students will try to buy the product that is introduced by the advertisement or will directl

15、y buy the product because of the advertisement. If we take those who do not have the regular favorite brand into consideration, the impact advertisements have on the students will surly be even greater. </p><

16、p>　　If we look into the problem that what will mostly make the students consume, we will find that the goods on sale have the greatest affect, while giving presents is also useful.</p><p>　　Shopping onlin

17、e and shopping by telephone are the newly born things which have not appeared until the resent years.</p><p>　　And there are also some factors that may not occur a few years ago, such as mobile phones and la

18、ptop computers, which can show the consumption concepts and habits of college students.</p><p>　　Now more than half of the college students have or once had mobile phones, and sending short messages is their

19、 favorite service: more than 62.6% students have used this function. About 57.4% students are for the price’s sake, 46.6% are attracted by its convenience, while 21.2% use it just for fun. And computers are also common

20、 among college students. The purpose of using computers are listed below: study (39.5%), entertainment (15%), Internet (12.1%), others (2.4%).</p><p>　　Consuming abilities of college students</p><

21、;p>　　?       The average living expense of 2800 college students is 570 yuan per month, with the least 210 yuan and the most 4550 yuan.</p><p>　　?   

22、0;     </p><p>　　The usual consumption of college students</p><p>　　If you think these cannot represent the college students’ consuming abilities, then let’s have a look at t

23、he following research:</p><p>　　About 49.7% students now have or once had mobile phones. Among those whose use mobile phones, about 36.7% use Motorola, the types are listed : 2988 (8.8%), T190 (2.4%), T191（

24、4.6%）, V998（3.8%）, V8088（2.1%）, others（13.4%）.</p><p>　　22.5% use Nokia, the types are: 8210（5%）, 8250（10.6%）, 8310（0.5%）, 3310（2.6%）,others（3.8%）.</p><p>　　11% use Siemens, the types are: 3618（

25、1%）, 6688（1.2%）, 3508（1.6%）, 3568（0.5%）, 3518（1.6%）, 2118（3.4%）, S1088（1.6%）, others（0.1%）.</p><p>　　The number of the college students who have credit card is beyond our imagination.</p><p>　　A

26、bout 37.1% students have their own computer, with the average cost of 4640 yuan. The most expensive computer cost 22000 yuan. </p><p>　　From the research, we can find that college students consume mostly ar

27、ound their campus. And they are becoming more and more interested in their living quality. Their consumption ability is beyond our imagination, and quite a number of students have their own computers or mobile phones.

28、 Besides, the number of credit cards college students have is really to our surprise. We can draw the conclusion that college students really have a great impact on today’s market society. A businessman who c</p>

29、<p>　　In recent year</p><p><b>　　Findings</b></p><p>　　Students consumption is not irrational</p><p>　　Students have a high degree of brand loyalty</p><

30、;p>　　Students focus more on fashion consumption</p><p><b>　　Analysis</b></p><p>　　1. On the total spending gap between rich and poor. Students on the overall spending concentrated

31、 in the 350 ~ 500 yuan and 500 yuan to 800 yuan in this range, less than 350 yuan or more than 1,200 yuan polarization is relatively small. The record amount of spending by poor students is basically less than 350 yuan.

32、Poor hygienic living standards and purchasing power is quite different from an ordinary student. (</p><p>　　2. Diet large overhead. Whether or not poor hygiene, food expenditure in total consumption accounte

33、d for the majority, which is in line with health spending constituted. The survey found that college students are also caught its own to go out to eat dinner, and asking the students to an upsurge of expenditure in this

34、area, though not large, but also contributed to the high consumption of one of the reasons college students, which shows college students have come to has a social communicative asp</p><p>　　3. Communication

35、 network became too costly. Surveyed the crowd of mobile phone ownership rate of 92%, 70% of poor students also have mobile phones. The survey found that most of the students focused on the monthly phone costs 50 yuan to

36、 100 yuan, poor students generally able to control mobile phone costs 50 yuan. 14% of the students also have a monthly cell phone charges as high as 150 yuan.</p><p>　　4. "Play money", "love m

37、oney" gradual growth. With the concept of tourism into the modern consumer, college students have gradually had to spend in this area. It is understood that students will be traveling an average of twice a year, fol

38、lowed by traveling with a group or with 32 friends on his trip. In addition, the survey accounted for 30% of college students fell in love, for love, the cost of their monthly 200 yuan ~ 350 are high. This is a contempor

39、ary college students in the emergence of </p><p>　　Conclusion</p><p>　　The consumption structure of university students to keep up with the trend of social development, and social integration. A

40、s can be seen from the survey, college students go out to dinner, invited to eat with friends, travel, communication networks, cost more, just like college students has become a small community, college students more awa

41、re of early exposure to some of the new society consumption patterns of life, and then early integration into society. The bank cards, credit cards and other</p><p>　　The rational consumer is still the mains

42、tream consumer. College students most of the money is used for eating, but not that much fun in spending. Thus, college students, or fully aware of their own mission, or the study of knowledge-based, rather than indulgin

43、g in play. As the spending power is limited, students will be more cautious when spending as much as possible selective and will not blindly seek expensive, or just focus on low prices rather than focus on quality. There

44、fore, consumption is</p><p>　　Consumer present to the diversified development. Students in the realization of food and clothing, it is also apparent consumption of dressing up in this regard. As a well-read

45、book, lucky saints who have learning I will not forget to stroll school supplies shops and bookstores, in order to obtain various kinds of certificates, of education of university students has become a charge consumption

46、 hot spots. Part of the hand Kuanyu students will also have some fight back, head, such as cameras, MP3</p><p>　　Love expenses are too high. College students a solid beginning for romance and love to please

47、discuss lovers pay a "love money" is relatively high, it is very unreasonable of university students as part of consumption expenditure, the monthly cost of living due to falling in love a lot of people college

48、 students make ends meet. This kind of irrational consumption will lead to the formation of a false value, easy for college students that love is built on top of money. Therefore, love should be t</p><p>　　S

49、tudents pose an unreasonable consumption of factor analysis</p><p>　　The social impact of negative consumption trend. First of all, the students is very high consumption is due largely because the community

50、as a whole consumption structure is irrational. At present, the emphasis on high consumption, which contributed to the student-oriented error comparisons between the wind. In addition, the present-day society with overdr

51、aft popular consumption patterns, college students have a keen eye on social trends of the group, combined with the relative lack of self-judg</p><p>　　The consumption of the campus atmosphere of catalytic w

52、rong. School is also a rapid spread of consumer habits and methods of a mediator. University, which are generally the same age groups, college students have a stronger appeal. Its population size and value of individual

53、behavior are often college students as an important frame of reference. Once the comparisons of the wind, and the pursuit of brand-name of the wind, inviting guests into the wind with the signs of students, college stude

54、nts w</p><p>　　The parents of an extension of the concept of improper spending. Families develop their children grow up generally lack the proper education of consumer attitudes. The traditional family is th

55、e focus primarily on education, child moral education, the modern emphasis on family education is the moral, intellectual, physical, multi-faceted culture, but it has always been a family education is a relatively weak l

56、ink in the cultivation of the child consumer. In addition, many parents themselves do no</p><p><b>　　中文譯文</b></p><p><b>　　大學(xué)生的消費(fèi)觀</b></p><p>　　我們這一代的大學(xué)生既肩負(fù)著建

57、設(shè)祖國(guó)的重任，同時(shí)也是未來(lái)的消費(fèi)者。這里很有必要了解大學(xué)生想要什么，他們?nèi)绾潍@得產(chǎn)品的信息，以及他們的消費(fèi)觀和消費(fèi)習(xí)慣。因此我做了一項(xiàng)研究來(lái)表明大學(xué)生的消費(fèi)趨勢(shì)。</p><p><b>　　生活方式</b></p><p>　　男孩和女孩在放松和娛樂方式上的區(qū)別</p><p>　　男孩和女孩在對(duì)待他們偶像上的區(qū)別</p>&l

58、t;p>　　現(xiàn)在大學(xué)生流行上網(wǎng)的情況如何？答案是96.3%的學(xué)生都曾訪問(wèn)過(guò)互聯(lián)網(wǎng)。大學(xué)生上網(wǎng)的平均時(shí)間在6.7個(gè)小時(shí)左右，最多達(dá)78個(gè)小時(shí)。</p><p>　　大學(xué)生上網(wǎng)去的最常見的地方是學(xué)校附近的網(wǎng)吧（48.2%），選擇在家上網(wǎng)位居第二(23.5%)，選擇宿舍上網(wǎng)緊跟其后(10%)。</p><p>　　上網(wǎng)的目的列舉如下：看新聞(27.2%)，瀏覽參考書(23.7%)，聊天(1

59、6.6%)，收發(fā)郵件(12.5%)，打游戲(8.5%)，下載圖片和軟件(4.2%)。</p><p><b>　　消費(fèi)觀和消費(fèi)習(xí)慣</b></p><p>　　消費(fèi)者購(gòu)買商品的地方是商人和消費(fèi)者都感興趣的問(wèn)題，研究表明超市是大學(xué)生去購(gòu)物最多的地方，其原因在于它不僅物美價(jià)廉而且購(gòu)物方式自由。并且，超市已經(jīng)在一些大學(xué)里出現(xiàn)了。由于這一原因，超過(guò)77.5%的大學(xué)生將超市購(gòu)物

60、視為他們的最愛。相反，只有15%的大學(xué)生去那些大型購(gòu)物中心去買東西。這可能是因?yàn)榇蠖鄶?shù)的大學(xué)都遠(yuǎn)離市區(qū)，大學(xué)生不方便去那些購(gòu)物中心。</p><p>　　那么大學(xué)生如何足不出學(xué)校就能獲得產(chǎn)品的消息呢？研究表明大多數(shù)人在他們的宿舍樓附近獲取這一類消息，食堂和教學(xué)樓是另外兩種信息的主要來(lái)源。有意思的是這項(xiàng)研究符合大學(xué)生 宿舍-食堂-教室 三點(diǎn)一線的生活方式。他們繁忙地穿梭于這些地方，并獲取相關(guān)的信息，這些都和他們的購(gòu)

61、物觀和購(gòu)物習(xí)慣息息相關(guān)。</p><p>　　廣告在大學(xué)生的消費(fèi)觀上起著重要的作用，因?yàn)樗麄兪峭瑥V告的形象一起成長(zhǎng)的一代人。電視無(wú)疑已經(jīng)是影響大學(xué)生消費(fèi)觀德最大因素，其次是宣傳單，報(bào)紙，戶外廣告，網(wǎng)絡(luò)廣告等等。</p><p>　　總所周知，廣告可以刺激消費(fèi)。超過(guò)40%的大學(xué)生都會(huì)購(gòu)買廣告介紹的產(chǎn)品，或者直接購(gòu)買廣告宣傳的產(chǎn)品。如果我們不把那些定期喜愛的商業(yè)品牌考慮在內(nèi)的話，廣告對(duì)大學(xué)生的

62、影響竟會(huì)更大。</p><p>　　如果我們進(jìn)一步研究影響大學(xué)生消費(fèi)最大動(dòng)因的這一問(wèn)題，我們會(huì)發(fā)現(xiàn)在售商品影響力最大，同時(shí)送禮物也會(huì)很有效。</p><p>　　網(wǎng)上購(gòu)物和電話購(gòu)物是最近幾年才出現(xiàn)的一種新生的購(gòu)物方式。</p><p>　　還有其他的因素，比如說(shuō)移動(dòng)電話和筆記本電腦雖然幾年前還沒出現(xiàn)過(guò)，現(xiàn)在卻影響著學(xué)生的消費(fèi)觀和消費(fèi)習(xí)慣。</p>&l

63、t;p>　　目前多余一般的大學(xué)生擁有一兩部手機(jī)，發(fā)短信是他們最愛的服務(wù)，超過(guò)62.6%的大學(xué)生使用這一功能。57.4%左右的學(xué)生是出于價(jià)格的緣故，46.6%被其方便性所吸引，同時(shí)21.2%使用它只是為了好玩。同時(shí)大學(xué)生使用電腦也很普遍。使用電腦的目的列舉如下：學(xué)習(xí)(39.5%)，娛樂(15%)，上網(wǎng)(12.1%)，其他(2.4%)。</p><p><b>　　大學(xué)生的消費(fèi)能力</b>

64、</p><p>　　2800個(gè)大學(xué)生的月平均生活費(fèi)為570元，最低210元，最高達(dá)4550元。</p><p><b>　　大學(xué)生的日常消費(fèi)</b></p><p>　　如果你認(rèn)為這些還不能表現(xiàn)出大學(xué)生的消費(fèi)能力的話，那么我們就來(lái)看看下面的研究。</p><p>　　現(xiàn)在大約49.7%的大學(xué)生已用過(guò)一兩部手機(jī)。最這些使

65、用手機(jī)的人當(dāng)中，36.7%的人使用的是摩托羅拉，型號(hào)如下：2988 (8.8%), T190 (2.4%), T191（4.6%）, V998（3.8%）, V8088（2.1%）, 其他（13.4%）.</p><p>　　大約22.5%的人使用諾基亞，型號(hào)如下：8210（5%）, 8250（10.6%）, 8310（0.5%）, 3310（2.6%）,其他（3.8%）.</p><p>

66、;　　11%的人使用西門子，型號(hào)為：3618（1%）, 6688（1.2%）, 3508（1.6%）, 3568（0.5%）, 3518（1.6%）, 2118（3.4%）, S1088（1.6%）, 其他（0.1%）.</p><p>　　大學(xué)生使用信用卡的數(shù)量簡(jiǎn)直不可思議。</p><p>　　大約 37.1%的大學(xué)生擁有他們自己的電腦，每臺(tái)電腦的平均價(jià)格為4640元，最貴的電腦價(jià)格達(dá)

67、22000元。</p><p>　　從研究中我們發(fā)現(xiàn)，大學(xué)生大多數(shù)在他們的學(xué)校周圍消費(fèi)，并且他們?cè)絹?lái)越關(guān)注自己的生活質(zhì)量。他們的消費(fèi)能力超乎我們的想象，相當(dāng)一部分的大學(xué)生已經(jīng)擁有了他們自己的電腦或手機(jī)。另外，大學(xué)生擁有信用卡的數(shù)量著的是令人驚訝。因此我們得出的結(jié)論是大學(xué)生確實(shí)對(duì)現(xiàn)在的市場(chǎng)社會(huì)影響重大。一位能掌握新大學(xué)生品味的商人將會(huì)是一個(gè)成功的人。</p><p><b>　　最

68、近幾年的發(fā)現(xiàn)：</b></p><p>　　大學(xué)生的消費(fèi)觀不合理</p><p>　　大學(xué)生擁有高度的品牌忠誠(chéng)度</p><p>　　大學(xué)生更加注重時(shí)尚消費(fèi)</p><p><b>　　分析：</b></p><p>　　總消費(fèi)的貧困差距。大學(xué)生總體花費(fèi)集中在350 ~ 500元和50

69、0到800元范圍之內(nèi)，少于350元或多于1200元的極限是相對(duì)較小的。貧困學(xué)生花費(fèi)總額基本上少于350元。惡劣的衛(wèi)生生活水平和低購(gòu)買能力和一般的學(xué)生大相徑庭。</p><p>　　飲食開銷大。不管衛(wèi)生條件惡劣與否，伙食支出占總消費(fèi)的大多數(shù)。調(diào)查發(fā)現(xiàn)大學(xué)生也出去吃飯，并且和同學(xué)一起聚餐，雖然數(shù)額不大，但也成為大學(xué)生高消費(fèi)的原因之一，這些都表明大學(xué)生在社交方面的消費(fèi)支出。</p><p>　　

70、話費(fèi)開銷過(guò)大。對(duì)手機(jī)占有率為92%的人群進(jìn)行調(diào)查發(fā)現(xiàn)，70%的貧困學(xué)生也有手機(jī)。調(diào)查還發(fā)現(xiàn)大多數(shù)大學(xué)生每月的花費(fèi)為50到100元，貧困學(xué)生一般只能將花費(fèi)控制在50元左右。14%的人每月的花費(fèi)可能高達(dá)150元。</p><p>　　“游玩消費(fèi)”、“戀愛消費(fèi)”不斷增長(zhǎng)。隨著旅游觀念對(duì)現(xiàn)代消費(fèi)者的影響，大學(xué)生已經(jīng)漸漸在旅游上支出不斷。據(jù)悉，大學(xué)生平均每年旅游兩次，其次是組團(tuán)或和32個(gè)朋友一起出去旅游。另外，調(diào)查發(fā)現(xiàn)30

71、%的人會(huì)談戀愛，他們每月為談戀愛花費(fèi)200到300元的消費(fèi)是很高的。這是一個(gè)大學(xué)生出現(xiàn)不理性消費(fèi)的時(shí)代。學(xué)生主動(dòng)思考，有強(qiáng)烈的學(xué)習(xí)新事物的欲望，比如追求時(shí)尚，消費(fèi)，娛樂消費(fèi)。</p><p><b>　　結(jié)論</b></p><p>　　大學(xué)生的消費(fèi)結(jié)構(gòu)跟上社會(huì)發(fā)展和社會(huì)整合的趨勢(shì)。從調(diào)查中可以發(fā)現(xiàn)，大學(xué)生出去吃飯，被邀請(qǐng)和朋友聚餐，旅行，社交等花費(fèi)會(huì)更多，僅僅如同大

72、學(xué)生已成為一個(gè)小社區(qū)，更加意識(shí)到一些新的社會(huì)消費(fèi)的生活方式，人后早期地融入社會(huì)。學(xué)生所歡迎的銀行卡、信用卡和其他消費(fèi)模式也可以看出大學(xué)生作為一個(gè)活躍的社區(qū)團(tuán)體，盡管經(jīng)濟(jì)能力跟不上社會(huì)發(fā)展的步伐，卻長(zhǎng)期以來(lái)具有消費(fèi)者的意識(shí)，并同社會(huì)發(fā)展與時(shí)俱進(jìn)。</p><p>　　理性的消費(fèi)仍是主流消費(fèi)。大學(xué)生大部分的錢是用來(lái)吃飯的，也沒那么多用來(lái)玩。因此，大學(xué)生或許完全意識(shí)到他們學(xué)習(xí)知識(shí)的使命而不是沉溺于玩耍中。由于消費(fèi)能力有

73、限，大學(xué)生在面臨盡可能多選擇的消費(fèi)時(shí)會(huì)更加謹(jǐn)慎，并且不會(huì)盲目購(gòu)買昂貴的東西，或者僅僅關(guān)注低端產(chǎn)品，而是更加關(guān)注其質(zhì)量。因此，主流學(xué)生的消費(fèi)是一種更加理性的消費(fèi)。</p><p>　　消費(fèi)者朝多元化發(fā)展。大學(xué)生在實(shí)際生活中的飲食習(xí)慣和衣著上也體現(xiàn)出了他們的在穿衣這方面的消費(fèi)。幸運(yùn)的圣徒知道我不會(huì)忘記去逛學(xué)校用品商店和書店,其目的是為了獲得各種證書，教育對(duì)大學(xué)生消費(fèi)已經(jīng)成為一個(gè)熱點(diǎn)。一些經(jīng)濟(jì)寬裕的學(xué)生還會(huì)去購(gòu)買相機(jī)、

74、MP3和其他的電子產(chǎn)品。這些都可以看出大學(xué)生的消費(fèi)觀不斷朝多元化發(fā)展。</p><p>　　談戀愛花費(fèi)過(guò)高。大學(xué)生為了談戀愛和取悅對(duì)方而花費(fèi)的錢是相對(duì)很高的，對(duì)他們來(lái)說(shuō)將這作為消費(fèi)支出的一部分是很不理智的。他們大多數(shù)人由于談戀愛而將每月的生活費(fèi)都花光了。這種不理性的消費(fèi)將會(huì)導(dǎo)致一種錯(cuò)誤價(jià)值觀的形成，容易讓大學(xué)生認(rèn)為愛情是建立在金錢的基礎(chǔ)上的。因此，談戀愛應(yīng)該防止這種過(guò)度花費(fèi)的現(xiàn)象。</p><

75、p>　　學(xué)生提出了一個(gè)不合理消費(fèi)的因素分析</p><p>　　負(fù)面消費(fèi)趨勢(shì)的社會(huì)影響。首先，大學(xué)生的消費(fèi)水平很高，因?yàn)樗麄冏鳛橐粋€(gè)整體的消費(fèi)結(jié)構(gòu)團(tuán)體是非常不理性的。目前，重點(diǎn)在于高消費(fèi)，有助于學(xué)生誤差的比較。另外，當(dāng)今社會(huì)呈現(xiàn)大眾消費(fèi)透支的模式，大學(xué)生對(duì)社會(huì)趨勢(shì)的影響巨大，但如果沒有正確的指引，他們就會(huì)相對(duì)缺乏自我判斷的能力，很容易進(jìn)入消費(fèi)誤區(qū)。</p><p>　　校園消費(fèi)氛圍的

76、錯(cuò)誤催化作用。學(xué)校也是一個(gè)迅速蔓延的消費(fèi)習(xí)慣和消費(fèi)方式的仲裁者。大學(xué)里都是同齡的學(xué)生，并且大學(xué)生有更強(qiáng)的吸引力。其人口數(shù)量和個(gè)人行為價(jià)值是衡量大學(xué)生的一個(gè)重要的參照點(diǎn)。大學(xué)生紛紛效仿攀比風(fēng)、追求名牌風(fēng)和邀請(qǐng)客人的風(fēng)氣。高等教育里的大學(xué)生普遍缺乏建立正確的消費(fèi)觀。即使有相似的教育背景，但總體上不夠深入或教育意義不強(qiáng)。</p><p>　　父母不當(dāng)消費(fèi)觀念的影響。家庭教育孩子不斷成長(zhǎng)過(guò)程中缺乏適當(dāng)?shù)南M(fèi)態(tài)度的教育。傳