HQ超市商品價(jià)格管理研究.pdf

1、工商管理碩士(MBA)學(xué)位論文HQ超市商品價(jià)格管理研究年級(jí)窒QQ墨學(xué)號(hào)至Q曼]2Q至璺QQQ!指導(dǎo)教師奎丞強(qiáng)星4麴撞定稿時(shí)間至QQZ堡曼且西南財(cái)經(jīng)大學(xué)ABSTRACTTheenterprisebehaviorofseekingforprofitisperfectlyjustifiedThepursuitofmaximumprofitisbasiclongtermgoalofallenterprisesThepricestrategyis

2、theconstituentwhichinthemanetmarketingcombinationisimportantdistinguishingfeatureThepriceisusuallythekeyaspectwhichdecidestheSUCCESSorfailureoftransactionandsimultaneouslyisthefactorwhichinthemanetmarketingcombinationist

3、hemostdifficultlydeterminedoneThepricingofenterpriseisforpromotion，gainingprofitThedepreciationdemandstoconsiderthecostcompensatingofenterprise，andthemanetrequeststoconsidertheacceptabilityoftheuserandtheresponsetothepri

4、ceofthecompetitorandSOon，thusenablethepricestrategytohaveineverywaythepolicy—makingcharacteristicThefactorypriceformulationshoedtakethecostexpenseasafoundation，theexpendingofdemandasthepremise，thecompetingpriceastherefer

5、enceTheHQsupermarketisalocalchainlikeenterpriseofChengduThisarticletrieshardtoexplorethegeneralpricemanagementmethodofthechainlikesupermarketcommoditythroughthisenterprise’Sresearch，thusenhancesthemanagementefficiencyoft

6、hechain—likesupermarketThisarticlealtogetherdividesintofourpartsThefirstpart：TheelaborationofexternalenvironmentfactorswhichinfluencepriceadministrationofchainlikesupermarketThefactorsdivideintothemacroscopicenvironmenta

7、ndtheanalyzingofprofessioncompetitionThemacroscopicenvironmentisanalyzedmainlyfromthedomesticconsumptionabilityanditsdevelopmenttendency，theconsumptionlevelandtheconsumptionpatternanalysisofChengduarea，thepsychologicalch