服裝企業(yè)品牌建設(shè)研究.pdf

1、Y181849碩士專(zhuān)業(yè)學(xué)位論文(2004屆)服裝企業(yè)品牌建設(shè)研究StudyResearchontheConstructionoftheBrandNameoftheGarmentEnterprise研究生姓名鏖矗指導(dǎo)教師姓名高焦姿：呈勤專(zhuān)業(yè)名稱(chēng)綾堡三猩研究方向笙堡三壟鱟壟論文提交日期2QQ壘生墨旦Res。ea，rchon———t—h—e——Con。structionoftheBrandNam。e。o。—fth。e—G—a—r—m———e—

2、n—tEnt—erprise，———————————————————AbstractResearchontheConstructionoftheBrandNameoftheGarmentEnterpriseAbstractTheclothingmarketisfullofcompetitioninthisageThecompetitionisoutspreadedintheallareasincludingdesign，material

3、s，technique，qualityprice，service，culture，storefront，customeradministration，advertisementandetcIthasbeenrealizedthatthebrandnameofthegarmentisbecomingoneofthetoolsofcompetitionThebrandnalneshouldbeintemationalandmultimode

4、ForthegarmentbrandnatIleofourCOUBtryitisveryimportanttobecomeworldfamousbrandnflnleHowtoconstructanddevelopmentthebrandnamehasbecomethemostimportantquestionstobeansweredbyallthegarmententerprisesofourcountryTheresearchon

5、theconstructionofthegarmentbrandnameissignificantinbothareasofthetheoryandapplicationOnthebasisoftheoriesofbrandnameandenterprisecompetition，theanalysismethodsofquantitativeanddemonstrationareusedinthisresearch111esituat

6、ionandexistingproblemsofbrandconstructioningarmentareawereanalyzedThemethodsofbrandnameconstructionWasputforwardundertheresultsofthisresearchworkThemeasurestomaketheChinesebrandnamesofthegarmenttobeacceptedbyaUoftheworld

7、Canbeexpressedastefinetheideasandculturesofthebrandname，tocreatepowerfulsystemofthebrandnameadministration，toestablishtheindividualaffinityofthebrandname，toextendthebrandnamestrategytosetthestrategyaccordingtothelifecycl