股份公司營銷計劃

1、營銷計劃營銷計劃擬定人：吳登開擬定人：吳登開公司：景德鎮(zhèn)百匯商貿(mào)股份公司司：景德鎮(zhèn)百匯商貿(mào)股份公司10目標(biāo)與策略........................................................................................................2710.1概述....................................................

2、.............................................2710.2介紹：新產(chǎn)品組合.........................................................................2710.3每個產(chǎn)品線組的市場目標(biāo).............................................................2810.4銷售目標(biāo)

3、.........................................................................................2910.5各銷售渠道的的銷售目標(biāo).............................................................2910.6營銷策略...........................................

4、..............................................3010.7價格政策.........................................................................................3011銷售計劃...................................................................

5、.........................................3111.1未來三年的銷售計劃.....................................................................3111.2銷售目標(biāo).....................................................................................

6、....3211.3圖表表示.........................................................................................3312營銷預(yù)算............................................................................................................3

7、612.1營銷費(fèi)用.........................................................................................3612.2市場預(yù)算圖表.................................................................................3713活動時間表....................

8、....................................................................................4213.1表一.................................................................................................4213.2表二.......................

9、..........................................................................4313.3表三.................................................................................................4314評估與過程控制..............................

10、..................................................................4414.1結(jié)果.................................................................................................4414.2按金額計算的結(jié)果...................................