華為手機(jī)的營(yíng)銷案例分析

1、華為手機(jī)的營(yíng)銷策略分析班級(jí)：市場(chǎng)營(yíng)銷（應(yīng)用）20131班組號(hào)：第三組組名：老司機(jī)目錄目錄1、概述.....................................................................................................................................12、市場(chǎng)分析................................

2、.............................................................................................12.1行業(yè)現(xiàn)狀.......................................................................................................................

3、.12.2主要經(jīng)營(yíng)方式................................................................................................................12.3主要競(jìng)爭(zhēng)對(duì)手.......................................................................................

4、.........................23、華為手機(jī)發(fā)展歷程.............................................................................................................24、消費(fèi)者購(gòu)買行為分析...............................................................

5、..........................................34.1影響消費(fèi)者購(gòu)買行為的因素........................................................................................34.2消費(fèi)群體分析................................................................

6、................................................35、市場(chǎng)定位與品牌定位.........................................................................................................45.1STP................................................

7、.................................................................................45.2品牌定位........................................................................................................................46、產(chǎn)品策略....

8、.........................................................................................................................46.1產(chǎn)品組合...........................................................................................

9、..............................46.2產(chǎn)品組合策略.................................................................................................................57、分銷渠道策略..........................................................

10、...........................................................58、價(jià)格策略.............................................................................................................................58.1定價(jià)方法.....................

11、....................................................................................................58.2價(jià)格策略................................................................................................................

12、.........59、促銷策略與公共關(guān)系.........................................................................................................69.1促銷策略......................................................................................

13、..................................69.2公關(guān)關(guān)系........................................................................................................................710、競(jìng)爭(zhēng)策略..................................................

14、.........................................................................711、主要結(jié)論與展望...............................................................................................................8致謝......................

15、.....................................................................................................................8參考文獻(xiàn)..................................................................................................