影視傳媒企業(yè)價(jià)值評(píng)估——以華誼兄弟為例

1、 分類號(hào)：F830 密級(jí)：不保密 UDC：336 學(xué)校代碼：11065 碩 士 專 業(yè) 學(xué) 位 論 文 影 視 傳 媒 企 業(yè) 價(jià) 值 評(píng) 估 影 視 傳 媒 企 業(yè) 價(jià) 值 評(píng) 估 — — — — 以 華 誼 兄 弟 為 例 以 華 誼 兄 弟 為 例 賈 鶴 鳴 賈 鶴 鳴 指 導(dǎo)

2、教 師張鵬副教授 學(xué) 位 類 別金融碩士 專 業(yè) 領(lǐng) 域公司金融 答 辯 日 期2017 年 6 月 7 日 Abstract China has been the second largest economy for many years,the demands for spiritual and cultrual is also reaching higher level.To fullfil the needs of peopl

3、e consumption,the government established a series of policies,which promote the development of cultrual industry promptly.Otherwise, 13th Five-Year Plan also shows China is constructing cultural industry to be a pillar

4、 industry of the national economy. Obviously, cultural consumption is becoming a new growth point of economy,our government is continuing to develop cultrual industry speedily. The film and TV media industry,which has t

5、he large market scale and rapid progress,is core of cultrual industry. Fanancing merger and reorganiztion must be faced in process of business operation.These business practices require an important foundation that is ac

6、curate assessment of enterprise value.Due to some differences between the film and TV enterprise value and traditional enterprises,we need to find more reasonable idea of film and TV enterprise value assessment. First o

7、f all,the existing enterprise value is enumerated in this paper,baseing on the enterprise value aseessment of the related theories and evaluation methods.Then in this paper,characteristics of film and TV media enterprise

8、 value are summarized and analysed,indicating the higher uncertainty exists in film and TV media enterprises than traditional enterprises.Basing on above-mentioned analytical result，the paper analyses applicability of v

9、arious evaluation methods to film and TV media enterprises and build a combination model of the DCF modle and real option theory.Finally,taking a case of Huayi Brothers Media Corporation,the paper uses the building model