基于麥肯錫7s模型對(duì)上海市拓展培訓(xùn)公司的研究

1、Master DissertationShandong Institute of P.E. and SportsBased on the McKinsey 7s model of study of traningindustry in ShanghaibyLinxia WeiSupervisor: Yuhua MaI目錄1 前言.......................................................

2、.....................................................................11.1 選題的依據(jù)....................................................................................................11.2 研究目的與意義.............................

3、...............................................................11.2.1 研究目的............................................................................................11.2.2 研究意義...........................................

4、.................................................22 文獻(xiàn)綜述....................................................................................................................22.1 相關(guān)概念界定.....................................

5、...........................................................22.1.1 麥肯錫 7s 模型的概念......................................................................2 2.1.2 拓展訓(xùn)練的研究.........................................................

6、.......................32.2 國(guó)內(nèi)外對(duì)拓展培訓(xùn)公司現(xiàn)狀的研究............................................................42.2.1 國(guó)內(nèi)方面............................................................................................42.2.2 國(guó)外拓展訓(xùn)練行

7、業(yè)的研究現(xiàn)狀........................................................63 研究對(duì)象與方法........................................................................................................73.1 研究對(duì)象...................................

8、.....................................................................73.2 研究方法........................................................................................................73.2.1 文獻(xiàn)資料法..........................

9、..............................................................7 3.2.2 問(wèn)卷調(diào)查法........................................................................................83.2.3 數(shù)理分析法.............................................

10、.........................................103.2.4 邏輯分析法......................................................................................104 研究結(jié)果與分析.....................................................................

11、.................................114.1 上海市拓展培訓(xùn)公司現(xiàn)狀分析..................................................................114.1.1 注冊(cè)類別與基本情況......................................................................114.1.2 管理模式...

12、.......................................................................................134.1.3 日常工作制度..................................................................................154.1.4 目標(biāo)客戶與銷售手段....................

13、..................................................16 4.1.5 收費(fèi)情況..........................................................................................184.1.6 基地建設(shè).......................................................

14、...................................19 4.1.7 拓展培訓(xùn)師狀況..............................................................................204.1.8 客戶的滿意度調(diào)查..........................................................................2

15、3 4.1.9 員工方面..........................................................................................244.2 基于麥肯錫 7s 模型對(duì)上海市拓展培訓(xùn)公司的問(wèn)題分析........................254.2.1 結(jié)構(gòu)：組織結(jié)構(gòu)缺乏前瞻性..........................................

16、................25 4.2.2 制度：處于人治狀態(tài)，管理不規(guī)范隨意性強(qiáng)..............................274.2.3 風(fēng)格：管理風(fēng)格缺乏民主、科學(xué)態(tài)度..........................................27 4.2.4 戰(zhàn)略：缺乏長(zhǎng)遠(yuǎn)的戰(zhàn)略目標(biāo)..........................................................2

17、84.2.5 人員：專業(yè)人才匱乏，人才儲(chǔ)備不足..........................................29 4.2.6 技能：技能培訓(xùn)缺乏系統(tǒng)性..........................................................30 4.2.7 共同價(jià)值觀：價(jià)值觀不統(tǒng)一，部門(mén)協(xié)同差組織效率低..............314.3 基于麥肯錫 7s 模型對(duì)上海市拓展培訓(xùn)公司的展望