論《北京青年報(bào)》的版面風(fēng)格.pdf

1、.‘，二____、一I3738x化氣a乙樂育年，權(quán)尸177廠吸國J從，目一，摘要一誰報(bào)業(yè)走向市場，競爭非常激烈的背景下，各報(bào)都在探索辦報(bào)新路，在報(bào)紙版面改革方面也作了許多努力，呈現(xiàn)一片百花齊放的局面。改革當(dāng)中形成了報(bào)紙版面的三派風(fēng)格:“京派”風(fēng)格、“海派”風(fēng)格和“新派”風(fēng)格，其中，“新派”風(fēng)格的報(bào)紙大膽吸收了歐美報(bào)紙的版式特點(diǎn)，改革力度最大?！侗本┣嗄陥?bào)》是“新派”風(fēng)格的典型代表，它廣納百家之長，在so年代末脫穎而出，很多人研究它，將其

2、總結(jié)為“濃眉大眼”。但它不是一成不變的，而是每年都有改版，推出許多新舉措，今天的《北京青年報(bào)》版面與十年前相比已大為不同辦現(xiàn)在的《北京青年報(bào)》的版面風(fēng)格可以總結(jié)為五個(gè)方面:采用模塊化設(shè)計(jì)，而且每個(gè)版、每篇文章都以線框形成封閉區(qū)域強(qiáng)化濃眉大眼的風(fēng)格，采用大標(biāo)題、大照片，大t使用圖表、圖片:刊頭圖標(biāo)化，卡通化，刊頭中的一些文字直接以圖形代替標(biāo)題圖畫化，將標(biāo)題文字作為一LAYOUTSTYLEOFBEIJ!NGYOUTHDA!LY，卜ABSTR

3、幾CTAsnewspaperentersthemarketandthecompetitionbetweendifferentnewspapersbecomefiercereachnewspaperisexploringnewwaystorunanewspaperandismakinggreateffortsinlayoutreform.Thusafreedevelopmentofdifferentstylesincluding“Beij

4、ingstyle““Shanghaistyle“and“Newstyle“emerges.Amongthesethreestyles“Newstyle“absorbstheformatcharacteristicsfromnewspapersinEuropeandAmericaandmakesthemostforcefulreform.BeijingYouthDailyisaclassicrepresentativeof“Newstyl

5、e“.Attheendofthe1980sitcametotheforeinthecompetitionbyabsorbingfromaltheothersnewspapersandattractedgreatattentionfromexperts.Itisentitled“HeavyFeatures“.Everyyearnewmeasuresareadoptedandtheoutlayischanged.Incomparisonwi

6、thBeijingYouthDailytodayandthatoftenyearsagogreatchangescanbefound.ThelayoutstyleofBeijingYouthDailycanbeconcludedasfolows:1.Modularizeddesign.Inadditioneverylayoutandarticleisframedsoastoformaclosedistrict2.Deepenits“He

7、avyFeatures“.Bigphotographsdistinguishingheadingsgraphsandpicturesareadopted3.Picturesandcartoonsareusedinmasthead.Somecharactersinitareevensubstituted妙pictures4.Substitutingheadingcharacterswithpictures.Somecharactersin