基于Webcall的網(wǎng)絡廣告精準傳播系統(tǒng)設計與實現(xiàn).pdf

1、復旦大學碩士學位論文基于Webcall的網(wǎng)絡廣告精準傳播系統(tǒng)設計與實現(xiàn)姓名：蔡瑋璆申請學位級別：碩士專業(yè)：軟件工程指導教師：戴開宇；曹邦偉20090220ABSTRACTInternetbooststhecommunication，andcreatesamessofinformationaswellDuetosomereasonsjustlikeADaudiences’dispersivity。uncontrollabilityandf

2、atigue，nowadays，theinternetadvertisementper士ormsworseandworseTherefore，withthedisseminationconceptof匕士fectlVenessasGuidance，，，tochangetheoldtraditionalmethodste上easeInternetadvertisementandtocreateacompletelynewIllodehas

3、becometheconcernofinternetmedia上naccordancewiththecoreADconceptof“Effectivenessasbuldance”，thepaperdiscussed，basedondifferenttargetmarketsconsumptlonanddemands，howtoadoptprecisedisseminationprogramwhichadjustunconsciousl

4、yADreleasetoconsciouslyreleasetoattracttargetrecelverstoensureaudiencecanactivelypayattentiontothepreeiseADdlsseminationMoreover，itdesignedandputforwardaninternetdisseminationmode，whichistoinset“freecall，，codeontheintern

5、etwebsiteandtheWebCallsystem，whichcanbeprovidedforfreeThespecificcontentandmeaningareasf0110ws：lloco琊pleteflowthroughfreeWebCallwhichcanattracttargetaudiencesactivelypayattentiontotherelativeADand功ake2T。discussCRManalysi

6、smeth。dwhichcanprovideAcDclientrevisitbasedODthedatabaseofWebCall3ThroughtheframeworkandtestingofthesoftandhardflatformofinternetADdissemination，toproofthec。mmercialvalueofthenewmodebasedonusingofWebCallKeywordsInternetA