基于多Agent仿真的在線口碑傳播網(wǎng)絡(luò)形成機(jī)制研究.pdf

1、浙江大學(xué)管理學(xué)院碩士學(xué)位論文基于多Agent仿真的在線口碑傳播網(wǎng)絡(luò)形成機(jī)制研究姓名：蔣帥申請學(xué)位級別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：陳明亮20091201浙江大學(xué)碩士學(xué)位論文AbstractAbstractAlongwiththethedevelopmentofInternetinformationthroughonlinewordofmouthbegantospreadquicklyWordofmouthcommunication

2、hashigherinfluenceandpersuasivepoweronconsumertherefore，onlinewordofmouthhasattractedmoreandmoreresearchofacademicsandbusinessExistingonlinewordofmouthresearchmainlyfocusesonwordofmouth’Simpactonconsumerbehaviorbuttheres

3、earchofonlinewordofmouthnetwork’SformationmechanismisstillintheblankTherefore，basedoncomplexnetworkperspective，thisstudysettwotypesofAgentanddistinguishedactivationprobabilityfromspreadprobabilityTIlispaperdescribedthesp

4、readmechanismofonlinewordofmoH紆IsetupaMulti—Agentmodelofonlinewordofmouth’Sspreading，andusedtheNetLogosimulationplatformtosimulatetheonlinewordofmouth’SspreadingindifferentconditionsByanalyzingthesimulationresults，ourstu

5、dyfoundthat：’(1)Activationprobability’Sinfluenceonspreadscaleandefficiencyofonlinewordofmouthislargerthanspreadprobability’S(2)Forumspread’Sinfluenceonspreadscaleandefficiencyofonlinewordofmouthislargerthanperson’S(3)Net

6、worktopologyanddemographicissignificantlycorrelated訕thspreadscaleandefficiencyofonlinewordofmouth111etheoreticalcontributionofthisstudyistoenrichtheresearchofonlinewordofmouthnetworkandprovideanewideaandtoolforfurtherstu