我國餐飲企業(yè)發(fā)展與成長戰(zhàn)略研究——以西貝為例.pdf

1、我國餐锨企業(yè)發(fā)展與成長戰(zhàn)略研究——以西貝為例專業(yè)名稱：MBA申請人：楊振宇指導教師：陸其岸委員：鯔!璽之拯幽縫型終■峭AbstractSince2009economiccrisis，thecateringservicesindustryhighlighttheroleinstimulatingdomesticdemand，expandingconsumption，promoteemploymentandimprovepeople’sli

2、velihood，andattachesgreatimDortanceandanumberofpolicysupportfromgovernmentHowtorespondtothegovernment’policyofprotectingpeople’Slivelihoodandexpandingdomesticdemand，andseizetheopportunitytoactivelytakebusinessadjustment，

3、marketlayoutandstrategictransformation，isanurgentneedtosolvetheproblemfordomesticcateringenterprisesSoitisnecessarytostudydevelopmentstrategyandputsforwardspecificimplementationsuggestionsforcateringindustryenterprisesun

4、dernewsituationXibeicateringCO，LTD，whichismainlyoperatingnorthwestcuisinehasopenedmorethan50storesacrossthecountryIttotallytakesretailmanagementmode，whoserevenueof201lismorethan$10，andplanstoadd100storesin2015，aswhileast

5、hecorebusinessincomereachto3billionyuanThestrategicgoalsofthecompanyiscommittedtobecometheDronounofnorthwestfolkcuisine，selectivelytoexpandthroughoutthecountry，andtoexpandthebrandinfluence，becomeagreatreputationofwell—kn

6、ownenterprisesInthefaceofthetransitionoftheindustrysituationhowtOremaincompetitiveinthecompetition，grasptheopportunityandachievefastdevelopmentandsteadygrowthstrategy，thisiswhatthisarticleaimstostudyTheauthorintegrallyus

7、edcasemethodandstrategytheory，resourcetheoryandothertraditionaleconomicsandmanagementtheory，combiningtheforefrontofstrategicmanagementtheoryachievementsforthecompanySdevelopmentstrategyforresearchBasedonmethodofPESTfivem

8、odelandvaluechainanalysismethodandSOon，wefoundthat，ingeneral，thehigh—endChinesefoodchainindustryisingrowthstage，thecompetitorsquantityislimited，whilethemarketpotentialistremendousForthepresentthecompetitionstrengthislowe

9、rthanthelndustryaverage，andtheindustryenterprisesrapidlyexpandingtooccupymoremarketshareAftermorethan20yearsofdevelopment，Xibeicompanyhassuccessfullyfosterstrengthsandcircumventweaknessesgraduallyformeditsowncorecompetit