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1、武漢理工大學(xué)碩士學(xué)位論文教輔類報紙的營銷研究姓名：張毅申請學(xué)位級別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：賀子岳20071101武漢理工大學(xué)碩士學(xué)位論文AbstractPassingbytheUansformofmarketorientedinthepast20years，giganticchangehappenedin0111“cultureindustryThepressalsogotthegreatdevelopmentaSaimportan

2、tingredientThenewspaperhasallhadaqualitativeleapi10matteringrossOrcirculationadvertisementButwiththebuildingupofasocialistmarketeconomy，thenewspaperinOUrcountrychangesintobuyers’marketbypastsellers’marketThegrowingandcha

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4、htutornewspaperofficehavingshownsolicitudefbfnewspaperma齬height，buthavingignoredthenewspapermarkethasindispensablesignificanceinnewspapermanagementWiththedevelopmentofnewspapereconomyandthechangeeducatingsystemtoqualitye

5、ducationteachtutornewspaperofficebcginningtOsatisfytherequest，continualadjustthemarketplaceallocationArisingunitarycompeteaccordingtoscientificuketwayNewspapermarkethasgraduallypayscloseattentionbytheOperatorofnewspapero

6、fficeThearticleishopedconnectalotofconcreteCaSeinteachtutornewspaper鋤dcombinetheelmgeofnewspapermarketplacetoresearchthemarketactivityofthesekindsofnewspaperBeinggIIiledbythetheoryspreadingthebasicthatlearningmarketingad

7、vertisementandpassesrelevancedataarrangingandanalysisisbringsforwardafewimmatureviewpointtoteachingmarketplaceallocationandsellingcombinationtacticsThethesisdividesintofourpartsPartIintroducethebasictheoryofnewspapermark

8、etandthedevelopCOUISCofteachtutornewspapergeneralizethemarketactualityunderexaminationeducationandthequalityeducationbackgroundPartIIhasstudiedmarketorientedofteachtutornewspaperhaveexpoundedthenlarkctcharacteristicandth

9、emarketpotentialofthiskindsofnewspaperPartllIandIVplantoconstitutedetaileddiscussionhavingmainlypointtomarketlocalizationandmarketschemeassociateAccordingtothemarketingtheorytacticshasdividedintofouraspect：product，channe

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