現(xiàn)代城市車體廣告的設(shè)計研究.pdf

1、編號：碩士學(xué)位論文碩士學(xué)位論文題目：現(xiàn)代城市車體廣告的設(shè)計研究培養(yǎng)單位：美術(shù)與設(shè)計學(xué)院專業(yè)名稱：美術(shù)學(xué)（平面設(shè)計）指導(dǎo)教師：付彧研究生：英皓完成時間：2013年3月17日沈陽師范大學(xué)研究生處制類別全日制研究生?教育碩士同等學(xué)力IIThedesignstudyofthemoderncitybusbodyadvertisingAbstractWiththerapiddevelopmentofmoderncitypublictrafficfl

2、owmedia，thebushasbecomethemostimptantmeansoftransptationinChinaisinthecity，iscloselyrelatedwithpeoplesdailylife.Thebusinthecityshuttle，becomepeoplearoundthemaintraffictools，whichfthebusbodyadvertisingbecomethefoundationo

3、foutdomediaadvertising，butthebusbodyadvertisingpresentinthefmofdesignisstillexposedmanyproblems，suchasbodyadvertisingcreativeperfmancedulltasteless，advertisingdesigncolisnotharmonious，contentlayoutofchaos，publicityelemen

4、tcompositionofnonstardsoon.Suchabodyadvertisingnotonlyftheimageofthecitybringsanewbrightspot，butplayedadestructiveeffects.Basedonthespecificcaseofbusbodyadvertising，combinedwiththeLiaoningShenyangareabusbodyadvertisingde

5、signmanifestation，analyzesthebodyadvertisementconcept，advantages，cityenvironment，thebasicprincipleofdesignprocesssoonseveralaspects，putfwardreasonableimprovement，accdingtotheexistingproblemsshtcomingsofthebusbodydesignis

6、putfwardtheprinciple，processonthespecific，hadmespecificsuggestionsfthedesignoperationofbusbodyadvertisement，thearticleisdividedintosixparts，thefirstchapterintroducestheresearchmethod，researchathomeabroad，theoverallanalys

7、isoftheresearchstatussignificanceofthetopic，providesatheeticalbasisfthefollowingcontent.Thesecondchapterintroducesthefmofbusbodyitsperfmanceacteristicsbasicacteristics，combinedwiththetheeticalbasisofthefirstchapterputsfw

8、ardtheconcretecase，playedtheroleofconnecting.Thethirdchapterintroducesthebusbodydesignfinfluenceinthecityculture，combinedwiththespecificcaseanalysis，cleartheimptanceofcitybusbodyadvertisement.Thefourthchapterfocusesoncom

9、biningtheLiaoshenregioncommonadvertisingcaseanalysisofthespecificdesignofthecommonbodyadvertisingelements，designprinciplesthemattersneedingattention，clearthebasicrequirementsofvehiclebodyadvertisementdesign.Thefifthchapt

10、erisonthewholebodyadvertisingfromdesigntospecifyanalyzetherunning，thecarbodyadvertisingprocess，maketheadvertisementrunmesmoothlyspecification.Thelastpartistheconclusion，makeasummaryofthewholeresearchcontentsofthepaper，th

11、edesignprinciplesshouldbepaidattentiontothedesignofmoderncitybusbodyadvertisementthemattersneedingattention，operationofthebodyadvertisementtoputmespecificsuggestions.Thestardcontentdesignofcitybusbodyadvertisingperfmance