基于網(wǎng)絡(luò)服裝品牌移動(dòng)端營(yíng)銷的展示設(shè)計(jì)研究.pdf

1、分類號(hào)：J218密級(jí)：UDC：700學(xué)校代碼：11065碩士專業(yè)學(xué)位論文基于網(wǎng)絡(luò)服裝品牌移動(dòng)端營(yíng)銷的展示設(shè)計(jì)研究基于網(wǎng)絡(luò)服裝品牌移動(dòng)端營(yíng)銷的展示設(shè)計(jì)研究程群指導(dǎo)教師劉青林教授學(xué)位類別工程碩士專業(yè)領(lǐng)域工業(yè)設(shè)計(jì)工程答辯日期2017年11月25日AbstractWiththerapiddevelopmentofecommerceindustrymemeenterprisesuseecommerceplatfmstoexpsaleschanne

2、ls.Basedonthewkclothingbrdisplaydesignofmobileterminalmarketingresearchtoemphasizewkclothingbrculturetransmissiondisplaydesignplatfmvisualmarketingconstructionhasimptantpracticalsignificancefthenewfashiondesignerbrhasace

3、rtainguidingrole.WithclothingwkbrsalesshowedatrendofdiversificationmobileterminalmobileAPPIntermarketingbecauseofitsconveniencetoconsumerseffectivelyintegratefragmentedtimeclothingelectricmerchantshavetraditionalmarketin

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5、wsotherresearchmethodsthroughthecomplementaryadvantagesofdifferentresearchmethodscombinedwiththespecificcaseanalysistakesthefmofillustratedtofmthewkclothingbrdisplaydesignofmobileterminalmarketingasystematicanalysisresea

6、rch.Themarketingcontentofthisthesis:1)analyzethemarketingmodeclassificationoperationstrategyofecommerceplatfm2)thedirectionofmobileterminalbrmarketingstrategyofonlineclothingbr3)thepromotiondisseminationadvantagesofWeCha

7、tpublicplatfmsummarizedthethreestrategicdirectionsofmobileterminalbrmarketing:2.DetailedonlineofflineinteractionmultichannelmarketingservicesMakeadifferentiatedmobileterminalmarketingvisualpresentation.Throughmedetaileds

8、tudyoftheabovecontentthispaperfinallyputsfwardtheinspirationofthemarketingofmobileterminalwkmarketingpersonalizedserviceconsumptionentertainment.Clothingwkmarketingtodistinguishthetraditionalentityshopmarketingmodelwereb

9、asedonthewkplatfmofvisualmarketingfashionbrdesigndisplaythecontentsofthekeyresearchwkclothingstedesignshowmainpointinnovationpointitisnotonlyftheeffectivespreadingofclothingbrimageisalsotoproductimageinthelimitedinterfac