中美英語廣告用語變異現(xiàn)象對比研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文中美英語廣告用語變異現(xiàn)象對比研究姓名：陳倩申請學(xué)位級別：碩士專業(yè)：外國語言學(xué)及應(yīng)用語言學(xué)指導(dǎo)教師：范杏麗20050425IIAbstractLanguagedeviationisalinguisticdeviceofpurposefulviolationofgrammaticalrulespragmaticregulationsinlanguagecommunication.Thefunctionsofapply

2、inglanguagedeviationinliteraturecreationcanbesummedupasstrengtheningmoodaccentuatingaparticularpartofwritingattractingreaders’attentionpursuingaestheticvalue.Advertisementwritingmainlyaimsatdrawingtheconsumers’attentione

3、mphasizingtheexcellentqualityofthecommoditiessoitisnotasurprisetoseethatthereisalargequantityofdeviatedlanguageitemsinadvertisements.AlthoughsomeChineseAmericanlanguageresearchershavecarriedoutrelevantstudyonlanguagedevi

4、ationinChineseadvertisementsinAmericanadvertisementsrespectivelylittlewkhasbeendonetoexplethestylisticfeaturesofEnglishadvertisementswrittenbyChinese.ThethesisisconstructedonLeech’sclassificationoflanguagedeviationwith12

5、0EnglishversionedadvertisementsfromAmericanChinesenewspapersmagazinesasdata.ItexaminesallthelanguagedeviationdevicesonlexicallevelgrammaticallevelphonologicallevelgraphologicallevelsemanticlevelregisterlevelemployedbyChi

6、neseAmericansintheiradvertisementwritingcomparesthefrequenciesoflanguagedeviationintheAmericanadvertisementsintheEnglishadvertisementswrittenbyChinese.Theindependentttestisusedtoverifywhetherthereexistsasignificantstatis

7、ticdifferencebetweentheuseoflanguagedeviationinAmericanadvertisementsintheEnglishadvertisementsbyChinese.ThroughexplationcomparisonwefindlanguagedeviationappearsmuchmefrequentlyinAmericanadvertisementsthaninEnglishadvert