虛擬社區(qū)中個體知識貢獻意向影響因素的實證研究.pdf

1、中國科學技術大學碩士學位論文虛擬社區(qū)中個體知識貢獻意向影響因素的實證研究姓名：葉順申請學位級別：碩士專業(yè)：管理科學與工程指導教師：陳華平20070501中國科學技術大學硬士學位論文AbstractInknowledgeeconomyknowledgehasbeenrecognizedasthemostimportantresourccfororganizationalgrowthandsustainedcompetitiveadvant

2、age，andknowledgemanagementhasbeenputinthen腳placeoforganizationmanagementKnowledgesharingasapivotalpartofknowledgemanagement，hasbecomeoneofthehottesttopicsinmanagementThevirtualcommunityprovidesaconvenientandquickmediumfo

3、rknowledgesharingHoweveritishumanthatmattersmostinknowledgesharingDespitethetechnologicalsupportfromthevirtualcommunityknowledgesharingactivitiesmaynothappenMotivatingpeopletovoluntarilycontributeknowledgehasbecomeamajor

4、challengeinknowledgemanagementThislineofrescarch，however，isflcarceinexistingliteratureTherefore，itisnecessarytocomprehensivelyinvestigatethemotivationsandbarrierstoknowledgecontributioninvfttnalcommunitiesThepurposeoftif

5、fsstudyistoanalyzeandtestifytheinfluenceofseveralkeyfactorsonindividualknowledgecontributionintentioninvirtualcommunitiesThispaperfirstanalyzesthetheoreticalframeworkofknowledgecontributionfromacommunicationbasedperspect

6、iveDependentvariablesRleidentifiedfromthreeaspects：knowledgefactors，individualfactors，andenvironmentalfactorsAnewmodelofknowledgecontributioninvittualcommunitiesisbuiltwiththeadoptionofselfconceptbasedmotivationmodelinid

7、entifyingindividualfactorsDatacollectedfromafieldsurveyof363individualsisusedtoempiricallytestthe11hypothesesinthere鴕卸chmodelbystructuralequationmodelingtechniquesThehypothesestestingresultsindicatethatselfel五cacyenjoyme

8、ntinhelpingselfimagetrustandsystemusabilityarcthefivebeyfactorsthatfacilitatingindividualknowledgecontributionintention。Theystudyprovidesboththeoreticalimplicationsandpracticalguidelinesformanagerstofacilitateknowledgesh