中國社區(qū)媒體的發(fā)展路徑探析.pdf

1、碩士學(xué)位論文中國社區(qū)媒體的發(fā)展路徑探析ThestudyofChineseeommunitymediaaboutdeveloPmentPath作者姓名:指導(dǎo)教師:西南政法大學(xué)SouthwestUniversityofPoliticalSeienceandLaw少AbstraetWiththedeveloPmentofmarketeeonomyandsoeialdemoeracyinChina，eitizensaremereadytobea

2、PartieiPatthanbefe.Meanwhile，asaudieneeofnewsmediahasbeen九nhersegTnented，massmedia15marehingtowardsenrnunltymedia.Sincethea幣valofthe21stCentury，eorn上nunitymediahavebeenemerginghereandthereacrosstheeountryForex田的Ple，2000s

3、awinBeijingtheburgeoningofenrn麗tywebsites，followedbythecomingofNanshailyandXiangBaonewsPaPer.NOweffertshavebeenmadeintheoretiealresearehonthenewmedia.SuehadeveloPmentProvesourinereasinginterestineomm儷tymedia.Cornrnunitym

4、edia，amaturemediafmabroad，15comPetingwithmassmediatograbmarketshares.It15unParalleledwithinitsowneoverage.hiChina，however，smalleornm耐ties50farhavenotgainedatentionfromPubliemedia.Henee，there15alargePromisingmarketfeomxn呱

5、tymedia.Studyoneon刀n儷tymedia，analysisinrelevantsueeessfulcasesabroad，andatentiontothedevelopmenteoneePtsofnewsmediainasystematiewayeouldhelPusbetterunderstthebaekground，幾ndamentaleharacteristies，andbasiefunetionsofeomrnu

6、nitymedia.ThisPaPerseekstoel碩fytherisegrowthofsuehanewmediainChinathroughanoverallanalysis，exPloitingitsstimulustothenewsmediarefmandgrowth.BasedonPubliejoumalism，soeiology，relevanttheieslikesoeialfuionsofPubliesPhereand

7、media，thisPaPeraPPliesliteratureanalysisandeaseanalysis.St斌ingwithsununariesofthesPeeifiequalitiesofeonununityandenmunltymediareSPeetively，withreferencetotheevolvementofbothwestemandientaleomrn儷tymedia，thisPaPeranalysesm

8、ajenrn儷eationelementofthenewmediatheroleitPlaysinourlife.ThePaPeremPhasizesonsuehfunctionsofeonununltymediaasedueationandserviee，facilitationofsoeialPubliesPhere，interestProteetion，andPromotionofsoeialdeveloPment.Ontheba