28197.“一芥”兒童藝術(shù)培訓(xùn)機構(gòu)企業(yè)形象設(shè)計

1、“一芥”兒童藝術(shù)培訓(xùn)機構(gòu)企業(yè)形象設(shè)計1學(xué)校代碼學(xué)校代碼：1025510255學(xué)號：A130058A130058“一芥一芥”兒童藝術(shù)培訓(xùn)機構(gòu)企業(yè)形象設(shè)計兒童藝術(shù)培訓(xùn)機構(gòu)企業(yè)形象設(shè)計VISUALIDENTITYOFCHILDRENSARTTRAININGINSTITUTIONS專業(yè)：藝術(shù)碩士業(yè)：藝術(shù)碩士研究方向：研究方向：平面平面設(shè)計設(shè)計指導(dǎo)老師：指導(dǎo)老師：彭波作者：者：孫曉晨孫曉晨答辯日期：答辯日期：20201717年1月1414日“一芥

2、”兒童藝術(shù)培訓(xùn)機構(gòu)企業(yè)形象設(shè)計3ABSTRACTVisualIdentitydesignhasbeenusedasanimptanttoolfenterprisetodevelopculturepublicityespeciallyintheeraofIntereconomychallengespressureoccursasvariousnewconceptsnewservicesemergetoattracttargetpopula

3、tioninthealreadyfiercecompetition.Tobecomeuniquefitsimagequalitytosatisfypersonalizeddemisacommonproblemfacedbyallenterprisesatpresent.Thispapermainlydescribeshowtocarryouttheexclusivepersonalizedimagedesignfsmallstartup

4、sthroughtheexampleofVisualIdentityofachildrensarttraininginstitutions.Throughmedetailedresearchinthemarketthepaperintendtohelptargetinstitutionsfindameaccuratemarketpositioning.asthebreakthroughpointitprovidesaspecificde

5、signstrategiestryingtoestablish“asymmetricadvantage“apartfrommostotherenterprisesofthesametype.Alsoittriestodesignauniqueeducationalphilosophycpateculturespiritputfwardaseriesofmeasurestargeting“personalizeddem“customiza

6、tion“concepthopingthatthroughsuchacourseofstudyenterpriseswouldfullyadvancetheoverallimageleadtheirownpathofdevelopmenttoearnalivingspace.Thepaperalsoproposedseveralsolutionstocurrentproblemsoccurredinchildrenarttraining