捷成地毯公司Saxan產品開發(fā)項目的實施與管理.pdf

1、中國海洋大學碩士學位論文捷成地毯公司Saxan產品開發(fā)項目的實施與管理姓名：嚴歡申請學位級別：碩士專業(yè)：項目管理指導教師：王淼朱廣君200806070perationandManagementintheNewProductDeVeIopmentProjectofSaxanofJacksonCarpetCo。LtdABSTRACTInthedrasticenVironmentofcompetitionglobalisation，newpr

2、oductdeVelopmentincreasinglybecomingthefbcusofcompetitionEnterprisewhichcanrespondfastertomarketneedswillprevail，wh訂ethoseunresponsivewillloosemarketshare，resultinginlossHence，enterprisefacesincreasinglyseriousmarketcomp

3、etitionintheprocessofnewproductdevelopmentAsthespeedofproductdeVelopmentincreases，thelif色cyclesofproductshortensTherearemoreproductVa“etiesduetocompeti￡ionthatpushesthesocjetyprogressinanincrediblepaceHowdoesoneadapttoma

4、rketneedthatchangessofast，howtosurViVeandgrowwiththehelpofnewproductdevelopmentandothermeansinthiseVercriticalmarketenvironment，howtomaintainthelifelinessofanenterprisesothatitcanbeaforerunnerorcloselyfollowingthetrend，s

5、ensitiveenoughtodetectmarketdemandsinordertodevelopproductthatmarketrequireisthemainissuewearefacingrightnowTheabilitytodevelopnewproductshasbecomeanimprotantmeasureofsurViVability，progressandresponsivenessofanenterprise

6、inthisnewcenturyAndtheappIicationofprojectmanagementtechnicisthekeytoincreaseproductdevelopmentcapabilityThethesisstudytheapplicationofprojectmanagementtheoriesandmethodinnewproductdeVelopmentTheNewProductDevelopmentProi

7、ectofSaxanthoroughandsystematicallyexplainprocessinJacksonCarpet，suchas，longperiod，highexpenses，unstablequality、lowincomeaftersuccessfullydevelopingTheapplicationofprojectmanagementwillresolvetheseproblemsFirstly，thethes

8、isintroducesachooseyofbackground，provideanoverviewofmodernprojectmanagementknowledgeSecondly，analisetheeconomicalandtechnologicaIfeasibilityoftheNewProductDevelopmentProiectofSaxan，ensurethatprojectisfeasibleformeconomia

9、landtechnoiogicalpointofviewThirdly，carryoutaprogressmanagementWBSandscheduleofvarioustoensuretheprojectcanbecompletedwithinanticipantedtimeaccordingtop】annjngThenmakesuretheprojectadoptsamatrixtypeprojectorganization，fr