基于上市公司視角的企業(yè)專業(yè)化與多元化戰(zhàn)略實證研究.pdf

1、西南交通大學碩士學位論文基于上市公司視角的企業(yè)專業(yè)化與多元化戰(zhàn)略實證研究姓名：王勇申請學位級別：碩士專業(yè)：工商管理指導教師：吳風云20070315西南交通大學碩士研究生學位論文第Ⅱ頁AbstractTheessenc圮ofcapitalistopursuetheprofitGainingprofitisthedirectobjectiveofenterprisesEnterprisesmustpayattentiontoperpetua

2、ldevelopmentinordertealizingsuccessiveprofitobjectiveTwostrategiescanbechosenwhichisspecializationanddiversificationTheexpertsinandabroadhavedonemuchresearch011boththeadvantagesanddisadvantagesofthesetwostrategiesButasti

3、meschanged，andenterprisesaccumulatedtheirpracticeexperience，wehavetomakecontinuoussununarizationandperfectionAtthesametime，manydomesticenterpriseschoosetheirgrowingstrategiesblindlyorevenhavenoconsciousnessaboutgrowingst

4、rategywhichleadstofailurefamilySo1wanttodosomeresearch011thetopicof‘growingstrategys39、eializationanddiversification“，asawaytooffersomevaluedreferencetoChinesehighlydevelopingenterprisesMostofthemanagerialtheoriesOrexper

5、iencesaresummarizedfrompracticeSothisresearchgoesmainlythroughsummarizingexperiencefromenterprises’practicalworkThisessayisbasedOilpublicinformationofChinesesecurities’marketthroughwayslikeempiricalresearchcomparisonanal

6、ysisandcasediscussionIchooseJianghanoilaiguilles’limitedcorporationaSanexamplethenmakedetailedanalysisonitsgrowingstrategyandthefeaturesofitsstrategysomeclassiccasesarealsochosenunderbriefanalysisWhatsmoreImakesomeabsorp

7、tionfromrelativetheoriesinandabroadourcountryon“enterprises’growingstrategyspecializationanddiversification“critically，whichisexpectedtoguidethepracticeConclusionsarcasfollowed：specializationisanimportantphaseforenterpri

8、scs’developmententerprisesarenotsupposedtochoosediversificationwithoutaccumulations(capital，technologymanagement)inspecializationEnterprisescallchoosediversificationappropriatelyinsuchaflewmarketaschiIl丑WhenOnthediversif