基于BSC的低成本戰(zhàn)略執(zhí)行的有效性研究.pdf

1、汕頭大學(xué)碩士學(xué)位論文基于BSC的低成本戰(zhàn)略執(zhí)行的有效性研究姓名：洪廣恩申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：@指導(dǎo)教師：林丹林20090101汕頭大學(xué)碩士研究生學(xué)位論文 IIAbstract This thesis analyses the execution of low cost strategy under the balanced scorecards (BSC) framework, thus demonstrating strategy

2、execution from a new perspective. The thesis also verifies the two core principles of balanced scorecard, namely, the introduction of non financial indicators and the caused relationships among difference dimensions. Ind

3、icators related to low cost strategy were selected and applied to 105 balanced scorecard cases, and structural equation models (SEMs) were used to conduct in-depth analysis. Results show the appropriateness of introducin

4、g non financial indicators and the exsistence of the abovementioned casual relationships, validating BSC as an important management tool with practical bases. Key: Balanced Scorecard; Low cost strategy; Executive; SEM;