工業(yè)品市場(chǎng)顧客忠誠(chéng)的影響因素研究——以中國(guó)中小電子零件制造業(yè)企業(yè)為例.pdf

1、浙江大學(xué)碩士學(xué)位論文工業(yè)品市場(chǎng)顧客忠誠(chéng)的影響因素研究——以中國(guó)中小電子零件制造業(yè)企業(yè)為例姓名：廖公仆申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：管理科學(xué)與工程指導(dǎo)教師：胡旭初20050401浙江大學(xué)碩士學(xué)位論文工業(yè)品市場(chǎng)顧客忠誠(chéng)的影響兇素研究AbstractThispaperfocusesOntheinfluencefactorsoftheindustrialcustomerloyalty，usingthelatestresearchresultofcus

2、tomerloyalty，combinationthetheoriesofindustrialmarketingandindustrialpurchasebehaviorcharacteristicAsaresultaninfluencefactormodelisprovidedforindustrialcustomer10yaltyAvarietyofstudyapproachesareadoptedintheresearchsuch

3、astheoreticalanalysiSandinterviewsurveyCombinationtheanalysiswithmediumandsmallchina’Selectronicssparepartsmanufactories，thisstudydemonstratesandexaminestheinfluencefactormodeloftheindustrialcustomerloyaltyThestudyleadst

4、othefollowlngconclUSions：1TheindustrialcustomerloyaltyincludestheorganizationaldimensionloyaltyandthepersonaldimensionloyaltyThetwodimensionsareindispensableforindustrialcustomerloyalty2Fourdirectfactorsarecontainedinthe

5、influenceoftheindustrialcustomerloyalty：Satisfyingeconomy，professionetctheenvironmentrequests，Increasingcustomervalue，Increasingcustomer’Sapperceptionofthesatisfaction，BuildingupthegoodbrandoftheCOmpany3Therearesixcausal

6、variablethatneedtobemainlyconsideredintheinfluencefactorsoftheindustrialcustomerloyalty：Productquality，Priceofproduct，Customerservice，Conversioncost，Communi0i“1withcustomer，CustomerrelationshipNotonlytheydirectlyrestrict

7、customervalue，customersatisfactionandcompanybrand，butalsotheyindirectlyinfluencetheorganizationaldimensionloyaltyandthepersonaldimensionloyalty，accordinglyinfluencetheindustrialcustomerloyaltyKeyWords：CustomerLoyaltyIndu