corporate philanthropy【外文翻譯】

1、外文翻譯原文原文CpatePhilanthropyKarenPaulCpatephilanthropyinparticularitsimpactinSouthAfricahasbeenthetopicofmyresearchfthepastfiveyearssomyresponsetoSamuelLipmanscommentswillbeframedinthatcontext.U.S.companiescametogetherinthe

2、late1970stodevelopaprogramwhichwoulddemonstratetheirmalrighteousnessinmaintaininginvestmentsoperationsinSouthAfrica.Theywereaccusedofsupptingapartheidbydoingbusinesstherethedemfsanctionswasescalatingactivistgroupswerebec

3、omingganizedmobilizedtoputpressureonmultinationalcpationstowithdrawfromSouthAfrica.MultinationalcpationswerereluctanttowithdrawfromSouthAfrica.Therewereseveralreasonsfthisreluctance.SouthAfricawithitsrichmineralwealthits

4、modemindustrialinfrastructureitswhiterulerswasacomftableeconomicallyrewardingplacetodobusiness.MaintainingagovernmentthatwouldsupptU.S.interestsintheSouthernAtlantictheIndianOceanscontinuetosupplytheUnitedStateswithanumb

5、erofstrategicmaterialsserveasabulwarkagainstCommunismseemedofvitalstrategicimptancetomanygovernmentcpateofficialsatthetime.manycpateleaderssincerelybelievedthateconomicgrowthcreatedbymultinationalswouldhelpblackstogrowin

6、skillsproductivitywouldeventuallyhelptobreakdownapartheid.TheSullivanPrincipleswerecreatedtodemonstratethesocialresponsibilityofU.S.multinationalstoshowthatthecompanieswerededicatedtoeliminatingapartheidinthewkplacetopro

7、vidingincreasedopptunitiesfblackemployeestoimprovingblackcommunitiesbymeansofavarietyofprojectsintheareasofeducationhealthrecreationhousingcivicprojectsofmanytypes.Overthe13yearssincetheirinceptionU.S.companieshaveinvest

8、edover$289millionintheseprograms.Lipmansassertionisthatcpatephilanthropyisacterizedbyamarketingientationindicativeofalackof“innerdirection.“IheardasimilarviewpointfrommanyblacksinSouthAfricawhocomplainedthatU.S.companies

9、stagedtheirphilanthropicefftsinblackcommunitiesmetoimpresstheirconstituenciesintheUnitedStatesthantoactuallyhelpthepeopleofthetownships.ThetendencyofU.S.multinationalstostartmostprojectswithabigfanfarepressreleasesrecept

10、ionscelebrationspromisesofoutcomesanticipatedalienatedmanySouthAfricanblacks.Disappointmentsweremagnifiedbecauseexpectationsamongpossiblerecipientsofcpatebeneficencewereheightened.Theperceptionofblackswasthathustlersofte

11、nmanagedtotrickthecpationsoutoflargesumsofmoneythatsincereauthenticcommunityleadersgotleftoutofthegame.Whatshouldbedonetooveremphasizedoutputtoooftenoverlooked.Cpationsdohavethecapacitytomakeadifferencewiththeirphilanthr

12、opicefftsinlessdevelopedcountries.IntheSouthAfricancontexttheU.S.multinationalshavehadconsiderableimpactwiththeirprojectsbuttheycouldhavehadanevengreaterimpactiftheyhadbecomemefirmlyrootedinlocalcommunities.Thismighthave

13、meantlesscpatesupptftheseeffts.AsthepoliticalstructureofSouthAfricacontinuestoevolveitbecomesmemeapparentthatthecallfsanctionswasnotmisguidedthattheeconomiccostsimposedontherulingregimeinrecentyearshavebeenaneffectivefce

14、fsocialchangethatmultinationalcpationshavebeenbutonelimitedsetofplayersintheongoingdramaoftheredistributionofpower.ThephilanthropicefftsoftheSullivanSignatieshavehadsomepositiveimpactontheaspirationsintentionscapabilitie

15、sofaconsiderablenumberofblacksinSouthAfricainthisrespecthaveservedthecpationswell.Theimpactoftheseprogramsmighthavebeenevenmehelpfuliftheyhadbeenadministeredwithmecaremepatiencemerootednessinthecommunitiestheyaimedtoserv

16、e.Society1989Volume27Number6Pages295305譯文譯文企業(yè)慈善事業(yè)，特別美國(guó)企業(yè)對(duì)南非慈善的影響，已經(jīng)在過去的五年成為我的研究主題，下面是我對(duì)利普曼在這方面的意見看法。美國(guó)公司在70年代末一起制定一個(gè)計(jì)劃，將維持在南非的投資和經(jīng)營(yíng)，表明自己的道德正義感。大多數(shù)跨國(guó)公司在開展經(jīng)營(yíng)活動(dòng)中遇到南非種族隔離，人們對(duì)這種現(xiàn)象制裁聲討的需求正在不斷上漲，激進(jìn)團(tuán)體正在把人們動(dòng)員起來，把跨國(guó)公司的壓力退出南非。跨國(guó)公司不

17、愿意看到來自南非這樣的局面。對(duì)于這種不情愿有幾個(gè)原因。南非，其豐富的礦產(chǎn)資源和現(xiàn)代工業(yè)的基礎(chǔ)設(shè)施，是一個(gè)舒適，及其適合做生意的地方。美國(guó)維護(hù)政府將支持在南大西洋和印度洋的利益，并繼續(xù)提供一些戰(zhàn)略材料，并作為反對(duì)共產(chǎn)主義的堡壘，似乎具有重要的戰(zhàn)略重要性，許多政府和公司官員，企業(yè)領(lǐng)導(dǎo)人真誠(chéng)地認(rèn)為，經(jīng)濟(jì)增長(zhǎng)，跨國(guó)公司建立將有助于黑人成長(zhǎng)的技能及生產(chǎn)力，并最終將有助于打破種族隔離。沙利文原則的建立是為了證明美國(guó)跨國(guó)公司的社會(huì)責(zé)任，以證明公司是致

18、力于消除在工作場(chǎng)所的種族隔離政策，在為黑人雇員提供更多的機(jī)會(huì)，并運(yùn)用各種手段改善了黑人社區(qū)教育，衛(wèi)生，娛樂，住房領(lǐng)域，多種類型的生活項(xiàng)目。在自成立以來的13年里，美國(guó)公司已投資在這些方案中超過2.89億美元。李普曼的說法是，企業(yè)慈善事業(yè)是由市場(chǎng)取向，一個(gè)缺乏特色的指示“內(nèi)的方向。”決定的。我聽到很多黑人在南非的美國(guó)公司抱怨說，他們?cè)诤谌松鐓^(qū)的慈善努力還不如他們自己拉選民的熱情高。美國(guó)跨國(guó)公司的這種趨勢(shì)，開始了大肆宣揚(yáng)，大多數(shù)項(xiàng)目的新聞稿