新創(chuàng)企業(yè)如何立穩(wěn)腳跟，再圖發(fā)展.pdf

1、Y771748糍里大學碩士學位論文學校代碣：10246學號：022025286新創(chuàng)企業(yè)如何立穩(wěn)腳跟，再圖發(fā)展系(所)：管理學院業(yè)：工商管理名：曾遠芳指導(dǎo)教師：李宏余完成日期：2004年10月27目!!!堡!i!!鱟堊量塹!!壘些墊堡蘭整壁望：堡堡莖曼AbstractEntrepreneurisjustthepersonwhoseeksthedreamandmakesthedreamcometrueHowtosurviveinthecom

2、petitivemarketandwalkupthewayofdevelopinghis／herenterprisequicklyistheworkfacedbyeveryentrepreneurHoweverwehearda】olofstoriestellingthatmanyenterpriseswitheredandfellafterlongtermstmgglingSomeenterpriseslike“smalloldtree

3、”thatcannevergrowupcanbeseeninrealityTherearealsosomeenterprisesthatgrowuprapidlyandsteadilyinto“bigtrees”fromtheirstartingpointsSometinlestheseenterp】’isesmakeapilesilentlyinthefieldandnobodyispayingattentiontotheirswif

4、tgrowthInsomeothercase，successRdenterprisesareexposedtomedlaffequently。thestorieswearctotdareoftendramatizedandrationatlyprocessedThetruestoriesofentrepreneurShip，thestratcgyaboutdevelopmentandtherealexperienceofmanageme

5、ntareoftenskippedoverThelucksandrisksintheirgrowthareconcealed，猿thewellreasoned“successful”storiesintm‘estedbypeopleinbusinessdomain，itthouI曲soundsthatcreariveideasandsmartstrategiesareadoptedinthebusinessprocessilisinfa

6、ctaranlItisforedoomedtobefruitlesseffort疆youwanttoobtainrealbusinessexperienceandbusinessenlightenmentfromthese“successful”storiesasyourreferenceInthesecoarsestoriescarefullyfalsified，youcannotappreciatethesuccessfulexpe

7、rienceandbusinesssolutionthatarenotonlypleasanttotheeyebutalsousefidinyourbusinessdccisionsA1so，youcannottastetheannoyanceandthefailureinthebusinessprocessthatcallyourdeepsympathyIncontrasttotheFalsified“successful”stori

8、es，thisthesisistryingtodiscussthesurvivingand拶owingwayaboutthenewlysetupenterprises7Fhisthesismainlyaimsattheanalysisofessenceinstrategicmanagement，humanresourcemanagement，financeproblem，operationsmanagementinthecaseo：fn

9、ewlysetupenterprisesTheemphasisoftheanalysisisthedifferenceinmanagementconceptsbetweenmattueenterprisesandnewlysetupenterprisesNewlysetupenterpriseshavetheirownspecialcharacteristicsI!yousimplycopythemanagementmodeofma|u

10、reenterprisesitmaycauselowefficiencyatldhighcosts，evengettingdrownedinthebadcaseAttast，based011tileoxpcrienceof’theauthortheentrepreneurshipoi’XCaplasticcompaIlyisanalyzedindeepdepthItisthedesireoftheauthorthattheresults