清華同方東北公司營銷戰(zhàn)略研究.pdf

1、分類號密級學(xué)位論文清華同方東北公司營銷戰(zhàn)略研究作者姓名至亟指導(dǎo)導(dǎo)師姓名壘直型塾撞申請學(xué)位級別亟學(xué)科類別籃壟生學(xué)科專業(yè)名稱王直簦堡論文提交日期!QQi生；旦論文答辯日期!!!j：!!：2』學(xué)位授予日期答辯委員會主席睦垂溘塾撞評閱人工監(jiān)型塾撞奎盛送到塾撞東北大學(xué)2005年2月東北太學(xué)碩士學(xué)位論文ABSTRACTResearchOnMarketingStrategyOfTHTFNortheastemC0AbstractWiththedevel

2、opmentatfullspeedofITtechnology，thecomputerisappliedtopeople’Slifemoreandmore，modemITtradehasthefollowingcharacteristics：therenewaloftheproductsisfast，technologicalcycleisshort；itismoredifficulttomaintaintomonopolizethea

3、dvantageintechnology；themarketcompetitionisunusuallyfierce；closewiththecustomer’Srealdemandmoreandmore，ITenterprisesshouldke印tradeleadingpositionandhaveacompetitionadvantage，theremustbeasetofmarketmarketingstrategiesthat

4、CangainmasteryovertheenemyOnthebasisofabovementionedbackgroundscombiningpractice、析u1thetheoryandusingthemethodthattherationcombinestogetherwithdeterminingthenature，IhavecarriedonthedeepanalysistothemarketstrategyofTsingH

5、uaTongFangNortheasternCompany(hereafterreferredtoastheNortheasterncompany)Throughanalysing，IthinkwemustmakethefeasiblemarketingstrategyinordertolastNortheasterncompany’Sdevelopment，ThentherecouldbecompetitionadvantagesMa

6、croeconomyenvironment，tradeenvironment，microenvironmentintheNortheasterncompanyatfirsthavebeenanalyseddeeplyIthinkthatthedomesticandsteadypoliticalenvironmentandthestateoftradedevelopmenthaveinfluencedandofferedtherareop

7、portunityforNortheasterncompanyinlastinggrowthAggravation，negativeeffectofdeficiencyoftheintellectualpropertyright，andaccessiontotheWTOarethechallengetotheNortheastemcompanySecondlyaccordingtheinsideconditionoftheNorthea

8、sterncompanythistextanalysessuchdifferentfieldsasmanagementcurrentsituation，humanresourcescurrentsituation，marketingabilityoftheNortheasterncompanyetcIhavepointedoutthestrenghthsuchasadministrator’Srelativelyhighaspirati