餐飲業(yè)的服務營銷策略存在的問題及改進的建議-以海底撈為例

1、青島理工大學畢業(yè)論文畢業(yè)論文題目：餐飲業(yè)的服務營銷策略存在的問題及改進的建議以海底撈為例學生姓名：學生姓名：學生學號：學生學號：院系名稱：院系名稱：工程管理系工程管理系專業(yè)班級：專業(yè)班級：營銷營銷112112指導教師：指導教師：2014年04月15日餐飲業(yè)的服務營銷策略存在的問題及改進的建議以海底撈為例3AbstractCateringindustryasChinastertiaryindustryinthetraditionalser

2、viceindustriesexperiencedarefmopeningupstartedquantitativeexpansionscalechaindevelopmentbrstrategyfourstagesachievedrapiddevelopment.ThemoderneraalongwithfeigncapitalmanagementbrinroadsintotheChinesecateringindustrymarke

3、tsaturationwillbehigher.Externalenvironmentinternalconditionscateringcompaniesfaceincreasinglycomplexincreasinglyfiercecompetition.Therestaurantindustryisanimptantmeansofmarketingdealwithinternationalcompetitionimproveco

4、mpetitiveness.SeafishingGroupwasfoundedin1994.FromSichuanJianyangstartedgraduallyfromanunknownsmallhotpotrestaurantsChinesefoodhasbecomeasymbolofbusinesslinesin2006ParksonChinawillbetheannualdinneronseafishingBeijingMuda

5、nyuansaidthepurposeofthemealisthe“studytour“ParksonisaninternationalfoodbeveragegiantKFCPizzaHutopeneditsalloverthewldenoughtoseetheseafishingservicemarketinginfluence.Todayseafishingannualturnoverofmethanbillionprofitof

6、methantenmillion.SeafishingservicemarketingwithconsiderableacterthisarticlefocusesonseafishinggroupservicemarketingstrategyExplationreasonsfitssuccesstheproposedbusinessrelatedrecommendationssummarizeservicemarketingdire