中國空調(diào)市場發(fā)展研究與對策趨勢.pdf

1、妊誓j名7；盾特成o，～’，4一、，、‘J‘‘二一攀謄滾：溺秘壤j?！?鵠工商管理(EMB。A)薪殼旁高。市場蕾誥j、、籠簡蘸蕹通‘鋪展硒寥AbstractUnderthepullingofthreecarriagesofinvestmenLconsumptionandforeignexportChina’sCconumysuchascompositeeconomicstrength，nationalfinancialresources

2、situationorpeople’sincomelevel，etc，havesteppedandgoneuptoanewstagein2003UnderthebackgroundthoughtheperplexingofunfavorableFactorsrisingbyalargemargininthepriCeofmaintawmaterialetc，atthebeginningoftheyearChina。shouseholda

3、pplianceindustryhavestillobtainedhistoricalhi【ghgrowth，tworespectinproduceandexporthavemadenewbreakthrough，anditismoreunshakablethatChinabecomesthemanufacturingcenterofglobalelectricalhomeappliancesTheairconditionertrade

4、astheleaderoftheChineseelectricalhomeapplianceshasadvancedbyleapsandboundsinrecentyearsTheoutputoftheaircondit；onerin2003was48，125000，increasedby474％comparedtothatin2002andamongthemexportquantumin2003was16，439，800，double

5、morethanthatin2002Theouttmtoftheairconditionerinthefirsthalfof2004was38，950，000，havealreadyreached80％oftheannualproductionof2003，anditisestimatedthattheannualproductionof2004couldexceed50millionInthefaceofswiftandviolent

6、developmentoftheairconditionermarkethow婦judgeandholdthiskindofdevelopmenttrendandhowtoanalyzeandcatchthisopportunityfordevelopmentcorrectlyarerealisticbuturgenttasksinfrontofmanufacturingenterpriseofnumerousairconditione

7、rsInviewoftheforegoingconsiderationsonthebasisofinvestigationtogatherwiththepersonswhoa，ecorrelatedwiththetradethispaperfetchessuchmethodsasmarketsurveygentlecaseanalysis，marketrequireanentforecastingereu％thetheoryknowle

8、dgestudiedmadtheinformationmaterialcollectedandgraspedandseriouslyanalyzesm瞄1surcsandstrategicchoicesthatmanufacturingenterpriseshouldtakeinlightofthemarketdemandstateofairconditionerofourcoLmtly)theconstitutionandbuywil

9、lofairconditionerconsumersfinallygivessomesuggestionsInviewofthis，1thinkthatthedemandoftheairconditionermarketwillcontinueincreasinginthefollowingseveralyears，consumerswillpaycloseattentiontothequalityandpfccoftheaircond

10、itionerfurthersothemanufacturingenterpriseoftheairconditionerespeciallybrandenterpriseshouldmakethegooddevelopment蛐陽吣choosethemarketingmodemixedwithtraderflowslogisticsandinformationflows，finallymakeeffortsforthedevelopm