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1、東南大學(xué)碩士學(xué)位論文南京電子技術(shù)研究所競(jìng)爭(zhēng)戰(zhàn)略研究姓名：沈紅衛(wèi)申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：仲偉俊2002.5.1莖莖塑堊TheCompetitionStrategyofNanjingResearchInstituteofElectronicsandTechnology(NRIET)hongweishenNanjingResearchInstituteofElectronicsandTechnology(NRJET)isal

2、argecomprehensiveinstitutethathasbeenengaginginscientificresearchofnationaldefenseandthedesign，development，manufacture，installationandserviceofvariousmilitaryorcivilradarelectronicsystemengineeringandequipmentandetcFormo

3、rethan50yca‘NRlEThaspassedanuncommonway：fromradarrepairthroughradarimimtion，tadarselfdevelopment；fromsinglehightechproductsupportingtothepredevelopmentanddevelopmentofkindsofradaraswellassmallscalemanufactureofequipmentW

4、iththeuninterrupteddeepeningofsocialistmarketeconomysystemreform，themanagementsystemofmilitaryequipmentinourcountryisexperiencingaveryimportantreformthathasneverseenbefore，especiallyintheintroductionofcompetitionsystemin

5、tothemilitaryItcausesakeencompetitiveenvironmentappearsformilitaryradarindustryAnimportantsubjectthatfacesNRIETishowtoadaptthisreformandincreaseitscompetitivecapabilitycontinuouslyTheissueofthechooseofcontendstratagemofN

6、RIETisresearchedsystemlyanddeeplybythisarticleFirstly，weUSeMichaelEPortertheorytoanalyzeNRIET’sfivecompetitivepowers：threatfromnewcomers；competitionwitIlthepresentcounterparts；pressurefromsubstituteproducts；highbargainin

7、geapabilityofbuyers；bargainingcapabilityofsuppliersThemainpressurethatfacesNKIETisfromthefollowingthreeaspects：competitionwiththepresentcounterparts；bargainingcapabilityofbuyers；andbargainingcapabilityofsuppliersAccordin

8、gtoMichaelEPortertheorywhendealingwithfivekindsofcompetitivepowers，therearethreepotentialeffectiveandgeneralstrategicapproacheswhichcanbeusedtoprevailoverotherenterprisesinthesalneindustry：leadintotalcost；productdistinct

9、iveness；targetcentralizationSecondlyonthebasisofafinelydividedmilitaryradarmarketwedefinethemarketthatNRIETshouldaimatandselectthecompetitivestrategyineachemphasizedmarketFromanalysisitisconcludedthatNRIETshouldselectpro

10、ductdistinctivenessasitscompetitivestrategyThecontentofproductdistinctivenessselectedbyNRIETmainlyincludesthefollowingthreeaspects：distinctivenessofproductfunctions；distinctivenessofperformance；anddistinctivenessofservic

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