大連西太平洋石油化工有限公司開拓國際市場戰(zhàn)略與策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文大連西太平洋石油化工有限公司開拓國際市場戰(zhàn)略與策略研究姓名：孫海濱申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：李弘2001.6.1“AWEPEC開拓國際市場戰(zhàn)略與策略研究WestPacificPetrochemicalCompanyLtd，Dalian(＼～EPECforshort)isthefirstSinoforeigniointventuredealingwithpetrochemicaIproductsin

2、ChinaItisimportanttofindthewaystofurtherdevelopWEPECinthenewcenturyByanalyzingthefeaturesoftheinternationaImarkettheinfluencesofentering、^廠rOandthesituationsofChinesepetrochemicalenterprisejoiningtheinternationalmarketco

3、mpetitionthispaperpresentsaviewpointthatWEPECmustdeveloptheInternationaImarketAccordingtothefactor’sanalysisofWEPEC，thecompetitionabilityofWEPECisgivenbyanalyzingtheadvantagesanddisadvantages：accordingtotherelevantmateri

4、alsofinternationalmarketthecompetitionisanalyzedbyanalyzingthecharacteristicoftheinternationaIpetrochemicaImarket’sstatusandfutureWiththeprincipleoftheobjectivemarketthepaperanalyzedthemarketsoftheUnitedStatestheSoutheas

5、ternAsiaandeasternAsiasuchasJapanSouthKorea，andcomparedtheMideastAsiamarket，EuropeMarketLatin—Americanmarket，SouthAmericanmarket，Africanmarket，RussiamarketandEast—EuropemarketOnthebasisofmarketingmaterialssuchasproductde

6、mandgross，increasingtendency，productqualityrequirementtariff，statemanagementandsoonaconclusionisappearedthatWEPECshouldtakethemarketIntheSoutheastAsiatheEastAsiaandtheUnitedStateasitsfirstobjectivemarketAccordingtotheSTP