2015年天貓商城雙11消費數(shù)據(jù)分析

1、20152015年天貓商城雙年天貓商城雙1111消費數(shù)據(jù)分析消費數(shù)據(jù)分析學院:商學院商學院班級:財務財務02144040214404姓名:王楚琪王楚琪學號:021440214404080408目錄目錄一、從消費數(shù)據(jù)看中國消費需求熱點...........................................................................................4（一）消費者消費習慣——

2、PC端到移動端..........................................................................4（1）數(shù)據(jù)........................................................................................................................4（2）分析.......

3、.................................................................................................................4（二）消費者消費需求——內(nèi)需引爆、需求熱點...............................................................4（1）數(shù)據(jù)一...............

4、.....................................................................................................4（2）分析.................................................................................................................

5、.......5（3）數(shù)據(jù)二....................................................................................................................5（4）分析....................................................................................

6、....................................5二、從消費數(shù)據(jù)看阿里集團商業(yè)創(chuàng)新...........................................................................................5（一）菜鳥網(wǎng)絡(luò)——生態(tài)物流體系應對大考........................................................

7、...............5（1）數(shù)據(jù)........................................................................................................................5（2）分析.........................................................................

8、...............................................6（二）螞蟻金服——互聯(lián)網(wǎng)新金融應對支付洪峰...............................................................6（1）數(shù)據(jù)..................................................................................

9、......................................6（2）分析........................................................................................................................7（三）跨境全球購——經(jīng)濟全球化新路徑.....................................

10、......................................7（1）數(shù)據(jù)........................................................................................................................7（2）分析..................................................

11、......................................................................7（四）大數(shù)據(jù)驅(qū)動——個性化定制頁面...............................................................................8（1）數(shù)據(jù)...............................................

12、.........................................................................8（2）分析........................................................................................................................8三、總結(jié)................