主題咖啡商業(yè)計(jì)劃書

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4、ane.View.SeekViwdSetion.Font.Size1iveWindow.View.SplitSpecialwdPaneNohenActiveWindow.PanestiveWindow.ActiveP主題咖啡廳商業(yè)計(jì)劃書31產(chǎn)品組合的廣度.............................................................................................

5、................32、產(chǎn)品組合的深度..........................................................................................................33、新產(chǎn)品的開發(fā)...............................................................................

6、...............................3（二）、價(jià)格策略——消費(fèi)者接受為底線..............................................................................31、影響因素.....................................................................................

7、.................................32、定價(jià)目標(biāo)......................................................................................................................33、定價(jià)方法.......................................................

8、...............................................................34、折扣策略......................................................................................................................3（三）、渠道策略——方便顧客的購買..............

9、....................................................................3（四）、促銷渠道——傳統(tǒng)與現(xiàn)代的結(jié)合..............................................................................3六、主題咖啡廳生命周期分析.........................................

10、...............................................................3（一）、導(dǎo)入期：......................................................................................................................3（二）成長(zhǎng)期：......................

11、..................................................................................................31.此階段我們的營(yíng)銷策略主要以完善產(chǎn)品為主：........................................................32.利用各種價(jià)格戰(zhàn)略提高我們的市場(chǎng)競(jìng)爭(zhēng)力。.....................

12、.......................................3七、咖啡廳管理及人員調(diào)配............................................................................................................3（一）企業(yè)結(jié)構(gòu)....................................................

13、....................................................................3（二）部門簡(jiǎn)介........................................................................................................................31、市場(chǎng)部..................

14、........................................................................................................32、餐飲部..............................................................................................................

15、............33、后勤部..........................................................................................................................34、財(cái)務(wù)部..........................................................................

16、................................................35、人力資源部..................................................................................................................36、公關(guān)部............................................

17、..............................................................................3（三）人員招聘........................................................................................................................31、招聘對(duì)象.......

18、...............................................................................................................32、招聘模式......................................................................................................

19、................3（四）獎(jiǎng)懲制度........................................................................................................................31.獎(jiǎng)勵(lì)制度：....................................................................

20、.................................................32、懲罰制度：..................................................................................................................3（六）請(qǐng)假制度.........................................

21、...............................................................................3八、財(cái)務(wù)表.......................................................................................................................................

22、.3（一）、初期財(cái)務(wù)預(yù)算..............................................................................................................3（二）、投入—產(chǎn)出分析......................................................................................

23、....................3（三）、財(cái)務(wù)報(bào)表......................................................................................................................31.資產(chǎn)負(fù)債表.................................................................

24、...................................................32.利潤(rùn)表............................................................................................................................33.現(xiàn)金流量表...............................

25、.....................................................................................3九、附錄..................................................................................................................................

26、..........3附錄1、調(diào)查問卷.....................................................................................................................3附錄2、市場(chǎng)調(diào)查分析表........................................................................