芳美亞飾品廣告策劃方案

1、芳美亞飾品廣告策劃方案芳美亞飾品廣告策劃方案策劃人：市營人：市營1101班汪佳班汪佳策劃單位：湖南理工職業(yè)技術(shù)學(xué)院策劃單位：湖南理工職業(yè)技術(shù)學(xué)院策劃時間：二零一二年十月二十三日策劃時間：二零一二年十月二十三日目錄目錄一、市場分析.............................................................................4（一）宏觀環(huán)境及行業(yè)分析................

2、................................4（二）消費者分析................................................................4（三）競爭者分析................................................................4(四)產(chǎn)品分析..................................

3、.......................................5二、市場策略.............................................................................5（一）營銷目標(biāo)....................................................................5（二）產(chǎn)品定位.............

4、.......................................................6（三）廣告目標(biāo)....................................................................6三、廣告表現(xiàn).............................................................................6（一）廣

5、告主題....................................................................6（二）廣告對象....................................................................6（三）廣告創(chuàng)意.................................................................

6、...6四、廣告媒介.............................................................................6五、經(jīng)費預(yù)算.............................................................................7六、效果評估..........................................