房地產開發(fā)企業(yè)利益相關者分析及其客戶滿意度研究.pdf

1、合肥工業(yè)大學碩士學位論文房地產開發(fā)企業(yè)利益相關者分析及其客戶滿意度研究姓名：席敏申請學位級別：碩士專業(yè)：企業(yè)管理及其信息化指導教師：駱正清20100401AnalysisofStakeholdersandresearchofCustomersSatisfactioninrealestatedevelopingenterprisesAbstractSince1990s，rapidprogresshavetakenplaceinreales

2、tateindustry，whichhavebecomepillarindustryinChinaHowever，lotsofproblemshavearisedatthesametime，suchastheignoranceofanalysisofstakeholderswhichhavegreatsignificancefortherealestateenterprisedevelopment，andthenegligenceofc

3、ustomersatisfactionaswellTherefore，itcausesunfavorablepublicenvirontoentforthedevelopmentofindustry，andinfluencesproductssaleinrealeststedevelopingenterprisesThus，bythewayofanalysisofstakeholdersandresearchofcustomersati

4、sfactioninrealestatedevelopingenterprises，thethesisproposescorrespondingstrategiesfororderlydevelopmentinrealestateenterprisesTheresearchofthethesishavetheoreticalmeanings，andrealappliedvaluesaswellThethesisconsistsofsix

5、chapters，andthemaincontentislistedasfoilows：ChapterOneisprefacewhichbrieflyintroducesthebackgroundofsubiect，thepurposeandsignificanceoftheresearch，thenitsummarizestheresearchstatusofcustomersatisfactionandstakeholdersath

6、omeandabroadChapterTwointroducesrelevantconceptsofrealestatemarketingcustomersatisfactionandstakeholders，andanalyzestheconcepts，componentsandrelationsofstakeholders，finallyintroducestheoriginanddevelopmentofCS，themodelsa

7、ndevaluationsChapterThreeanalyzescomponentsandrelationsofstakeholdersinrealestatedevelopingenterprisesChapterFouranalyzesmaininfluentialfactorsofcustomersatisfactioninrealestatedevelopingenterprises，thenestablishesthemod

8、elofCS，evaluatesthemodelbyAnalyticHierarchyProcess，anddesignsCSquestionnaireChapterFiveproposesmarketingstrategyaccordingtotheproblemsinreaIestatedevelopingprocess，andemphasizestheimportanceofourgovernment，andpositivelyc