渠道關(guān)系質(zhì)量對中國工業(yè)企業(yè)出口績效影響的實(shí)證研究.pdf

1、重慶大學(xué)碩士學(xué)位論文渠道關(guān)系質(zhì)量對中國工業(yè)企業(yè)出口績效影響的實(shí)證研究姓名：湯明麗申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：@20060401重慶大學(xué)碩士學(xué)位論文英文摘要IIABSTRACTInthetideofglobalizationinfmationtechnologyconfrontedwiththedramaticachangingouterenvironmenttheenterprisesareconfrontedwithdr

2、asticchallengesthemarketingchannelhasbecomethekeyfactinthemarket.Asingleenterprisecannotrelysolelyonitsinternalcompetenciesfachievingcompetitiveadvantages.Theopptunitiesftheenterprisesnowadaysinthefuturewillprobablybeshi

3、fttothecooperationbetweenenterprises.Therefemanyresearchersbegantostudytherelationshipbetweenchannelrelationshipperfmance.AsfChineseindustrialenterprisesthatcarryoutexptingtradethemarketingchannelismeimptantbecauseofthed

4、eficiencyinproductdevelopmentfundstalents.Thisstudyisonepartofaprojectnamed“SuccessfulfactsstudyofChineseindustrialenterpriseswhichenterinternationalmarket”mysupervisisingeofthisproject.Thispaperstudiestherelationshipbet

5、weenchannelrelationshipqualityexptprfmance.Therelationshipqualitydimensionconsistsof6factsnamelytrustcooperationcommunicationqualityinfmationsharingcommitmentguanxi.Thispaperalsoexplesthedifferentinfluencesifanyofrelatio

6、nshipqualityonexptperfmancebecauseofdifferentexptwaysdifferentcooperationperiodwithexptdistributs.SuchkindofstudyissomewhatnovelnotverycommoninthepresentmanagementfieldinChina.Weusestructuralequationmodeling(SEM)univaria

7、teanalyseinthispaper.ThesampleisChineseindustrialenterprises.Afterdoingtwostagestudyi.e.pilotstudylargesamplestudytestingthereliabilitythevalidityofvariablesinthispaperaSEMaboutchannelrelationshipqualityexptperfmanceises

8、tablishedanalyzed.Wefoundthattrustcommunicationqualityinfmationsharingcommitmentaffecttheexptperfmancepositively.Meanwhilewefindtheexptwaycooperationperiodwithdistributwillaffecttherelationshipbetweentherelationshipquali

9、tyfactsexptperfmance.Thatistrusthasgreaterinfluenceonexptperfmanceintheenterprisesthathaveoverseasmarketingbranchescomparedwithenterprisesthatexptthroughoverseasagentstrusthasgreaterinfluenceonexptperfmanceifenterprisesh