軍工企業(yè)民用產(chǎn)品開發(fā)戰(zhàn)略研究.pdf

1、北方交通大學(xué)碩士學(xué)位論文軍工企業(yè)民用產(chǎn)品開發(fā)戰(zhàn)略研究姓名：陳松申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：馬忠2000.12.1i!塑窒望查蘭堡主堂垡堡窒——SummaryAftertheestablishmentofourcountry，militaryenterpriseshaveformedcompletemunitionsdevelopment&manufacturesystemandmanagementmode，contribu

2、tinggreatlytoourcountry’Snationaldelenseconstruction；alongwiththeendofthecoldwal“，thedemandofmunitionsisdecreasingitappearsthetrendofconvertingtoHitechweaponandmakesthemilitaryenterprisesfacedwithlitmustestItiSnecessaryf

3、ormilitaryindustrytodevelopcivilianindustryproductinpeacetime；especiallysincethereforill&openingtotheoutsideworld，ourcountryhasbeingtakeneconomicdevelopmentascenter，”Militaryconverttocivil”meansthatthenationaldefensereso

4、urceswillbedevelopedagainaimedatcivilandrearrangedinnationaleconomySothemilitaryenterprisescryformakingthebestoftheexistingresourcestodevelopthecivilianindustryproductThoughtherearemanytechnical&economicalbasesformilitar

5、yenterprisestodevelopcivilianindustryproduct，suchas”theshareofthemilitary&civilianrecourses、theversatilityoftechnology，thesimilarityoftechnology，theconvergenceofknowledge，thepossibilityofmarketexchange”，butthecharacterdi

6、fferencesbetweenmunitionsandcivilianindustryproductandthespecialmanagementsystemofOurcountrymilitaryenterprisescausemanyobstaclesduringmilitaryenterprisesdevelopingthecivilianindustryproductInordertoovercometheseobstacle

7、s，militaryenterprisesmustchangemanagementconceptonmarketing，operationalmanagement，technicalmanagement，manpowermanagement，buildupllewmanagementsystemandoperationalmechanismadaptingmarketeconomy，establishworkablestrategyfo

8、rmilitaryenterprisestodevelopcivilianindustryproductSoastosucceedinthesocialpracticesof”militaryconverttocivil”Thisarticleanalyzestheintemalandextemalenvironmentofmilitaryenterprisescomparesthemunitionswiththecivilonthem

9、anagementenvironment，managements訂ategyproductdevelopingtarget，productdevelopingmode，manpowerresourcemanagement，concludesvarietyobstacleswhichOurcountrymilitaryenterprisesmetinthedevelopmentofthecivilianindustryproductacc