淺析企業(yè)品牌戰(zhàn)略-以某公司為例

1、本科畢業(yè)論文本科畢業(yè)論文題目：淺析企業(yè)品牌策略以大同市超人保健商貿(mào)有限公司為例學(xué)院：商學(xué)院班級：姓名：指導(dǎo)教師：職稱：完成日期：年月日II目錄1引言...........................................................11.1選題背景...................................................11.2研究目的和意義.................

2、............................12大同市超人保健商貿(mào)有限公司品牌戰(zhàn)略發(fā)展現(xiàn)狀及存在的問題分析.....22.1企業(yè)概況...................................................22.2該企業(yè)品牌戰(zhàn)略發(fā)展現(xiàn)狀.....................................22.2.1優(yōu)勢（Strength）...........................

3、............32.2.2劣勢（Weakness）.......................................32.2.3機(jī)會(huì)（Opptunity）....................................32.2.4威脅（Threat）.........................................32.3該企業(yè)品牌戰(zhàn)略發(fā)展存在的問題分析...................

4、........32.3.1為單一產(chǎn)品而不是為企業(yè)創(chuàng)造品牌.........................42.3.2品牌缺乏核心價(jià)值.......................................42.3.3品牌定位不科學(xué).........................................42.3.4將廣告當(dāng)成創(chuàng)品牌的唯一法寶.............................42.3.5品牌缺乏自

5、己獨(dú)特的文化.................................43大同市超人保健商貿(mào)有限公司實(shí)施品牌戰(zhàn)略的對策及建議.............53.1樹立品牌意識(shí)...............................................53.2實(shí)施名牌戰(zhàn)略...............................................53.3對品牌進(jìn)行整合規(guī)劃..............

6、...........................53.4以品牌為核心進(jìn)行營銷推廣...................................63.4.1傳播主題與品牌定位做到一致.............................63.5明確不同職業(yè)人群對苦蕎茶的需要功能、功效訴求...............63.5.1商務(wù)人士...........................................

7、....63.5.2教師...................................................63.5.3IT業(yè)...................................................73.5.4職業(yè)運(yùn)動(dòng)...............................................73.5.5公檢法...............................