新媒體對國有文藝院團文化體制改革中市場的推動作用

1、 北 京 印 刷 學 院 碩 士 學 位 論 文設 計 藝 術 學 專 業(yè)二 ○ 一 三 屆張 萌 萌中圖分類號： 密級： 碩士學位論文 新媒體對國有文藝院團文化體制改 新媒體對國有文藝院團文化體制改革中市場的推動作用 革中市場的推動作用 The Function of New Media in the Cultural System Reform in the Government-owned Troupes 專 業(yè)： 設計藝術

2、學 研 究 生： 張萌萌 指導教師： 李一凡教授 二〇一三年十月 II ABSTRACT It is a national strategy that studied and disposed by the 17th CCPC’s 6th Plenary Session to reform the nation’s cultural system. The reform of the cultural system, after the

3、 economic system, is the in-depth and battle of the nation’s reform. In the reform of the government-owned art troupes, the most supreme transformation is that it was you watched whatever I played, and it is I provide wh

4、atever you want to watch at present to chase the market demand, which means to follow the choices of the audience, providing the content and the effect in accordance with the public needs. In the new media and digital cu

5、lture era, the evaluation of the government-owned troupes keeps pace with the times to promote and drive the reform of themselves with new media idea, technology, and performance to enhance their core competitiveness. T

6、his paper mainly illustrates from the aspect of new media element and the government-owned troupes in cultural system reform, with samples of the new media practical applications in the stage performance, especially focu

7、sing on the application and market response to analyze the problems and solutions of the new media application from the cultural undertaking to the cultural industry, other than a large scale of new media technology prac