市場經(jīng)營分析(電子手冊)

1、 十一、多維分析法..........................................................................................403.2 常用的經(jīng)營戰(zhàn)略分析模型...........................................................................41一、概述......................

2、....................................................................................41二、戰(zhàn)略舉措優(yōu)先排序法..............................................................................41三、PEST 分析模型................................

3、.........................................................42四、問題分解分析法......................................................................................43五、PDCA 分析模型.....................................................

4、....................................48六、KANO 分析模型.........................................................................................50七、波士頓（BCG）分析矩陣..................................................................

5、......51八、SCP 分析模型...........................................................................................52九、SWOT 分析模型.........................................................................................54十、波特五力分

6、析模型..................................................................................55十一、戰(zhàn)略鐘模型..........................................................................................55第四章 數(shù)據(jù)分析及圖表制作方法介紹 ...............

7、.................................................574.1 數(shù)據(jù)分析方法...............................................................................................58一、概述..........................................................

8、................................................58二、OLAP 分析.................................................................................................61三、關聯(lián)分析........................................................

9、..........................................61四、相關性分析..............................................................................................63五、趨勢預測分析.................................................................

10、.........................64六、彈性分析..................................................................................................664.2 制作技巧...............................................................................

11、........................694.3 圖表制作方法及步驟...................................................................................72一、概述............................................................................................

12、..............72二、確定表達的主題......................................................................................72三、確定對比關系..........................................................................................73四、選擇圖形.

13、.................................................................................................73五、確定強調(diào)的項目/類別............................................................................954.4 圖表制作案例.....................

14、........................................................................1004.5 分析軟件、工具簡介.................................................................................104第五章 專題（客戶流失）分析介紹 ...............................

15、...................................1095.1 概述.............................................................................................................1105.2 客戶流失分析......................................................