安利（中國(guó)）公司市場(chǎng)經(jīng)營(yíng)模式分析.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文安利（中國(guó)）公司市場(chǎng)經(jīng)營(yíng)模式分析姓名：李程申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：蘇勇2004043099M288李程安利(中國(guó))公司市場(chǎng)經(jīng)營(yíng)模式分析AbstractAsitiswellknownChinaisgoingtoopentheDirectsellingmarketin2004.HoweverChinasdirectmarketisstillworrying.AlthoughChinaisrecogniz

2、edasoneofthemostactivemarketsintheworldandoneofthebiggestcountrieswitha1.3billionpopulationitsdirectmarketisstillnotmatureintermsofthepopularityoftheDirectmarketknowledgeamongtheChinesepeopleandtherelevantacademicresearc

3、h.BesidessomeillegaldirectsellingstructuressuchasRatClubhasbeenthreateningthehealthygrowthofthismarket.TherelatedenterprisesandeventheindividualsinChinawouldfacetheopportunitiesandchallengesaswellAmwayCompanyhasexperienc

4、edtheebbandflowinthepastei沙tyears.Ithassuccessfullygonethroughthepeoplesmisunderstandingandargumentperiodandhaseventuallybecomealeadingcompanyinthedirectsellingbusinesses.AtthetimewhenChinasDirectMarketingLawisgoingtobei

5、ssueditisnecessarytoanalyzeAmwaysbusinessformandmanagementconcept.Thedeepstudyinthisareawillaffectthegrowthofthefuturebusinesses.Thisisalsothepurposeofthispaper.Thispaperfocusesonthefollowingfiveaspects:Thefirstchapteris

6、abouttheimportantroleofDirectsellinginthefuturemarketing.ItidentifiestheDirectsellingsdefinitionintroducesitsdevelopmentprocessandthenanalyzeswhyitwillfitthefuturemarkettrends.ThesecondchapterintroducesAmwaysstartupandgr

7、owthinChina.ThethirdchapterisaboutthecharacteristicsofAmwaysoperatingmodel.ItintroducestheadvantagesofitsDirectsellingmodelAmwaysuniqueproductsandoperatingforms.ThefourthchapteranalyzesthereasonswhyAmway(China)Companyach

8、ievescontinuoussuccessesinitsstartupgrowthandbeingaleader.ThefifthchapterforecastsAmwaysfutureinChina.ConsideringthefuturegrowthtrendcompetitioninthemarketandespeciallythecomingDirectsellingLawthispapersuggestshowAmwayCo