DH公司發(fā)展戰(zhàn)略選擇研究.pdf

1、西南交通大學碩士學位論文DH公司發(fā)展戰(zhàn)略選擇研究姓名：李武東申請學位級別：碩士專業(yè)：工商管理指導教師：史本山20090408西南交通大學碩士研究生學位論文第1I頁ABSTRACTThethesisstudiessystematicallythequestionhowtheenterpriseschoosetheirstrategiesunderthefinancialcrisisAndthewritertriestofindtheans

2、werofitbyresearchingthestrategychoiceofDHcompanyThethesisanalyzestheinternalandexternalbusinessenvironmentDHisinbyutilizingaseriesofanalyzingtoolsandmethods，andthendrawsoutitscompany—levelstrategyandbusinessclassstrategy

3、HereafteritalsodiscussesaboutthespecificmeasuresoftheimplementationofthestrategyThefirstsectionintroducesthedomesticandabroadsituationoftheresearchesonstrategymanagementandanalyzingtoolsThenthesecondsectionanalyzestheext

4、ernalbusinessenvironmentDHisinInthissection，thethesisexplainshowanenterprisestudiestheopportunitiesandthreatensitisfacingthroughtheEFEmatrixThereafter，thethirdsectionfindsouttheadvantagesanddisadvantagesDHhasbyanalyzingi

5、tsinternalsituationoffinancial、organizationstructure，technologycapability，serviceability，humanresources，companycultureAftertheanalysisofexternalandinternalbusinesssituation，thethesisillustrateshowtodecidethedevelopingstr

6、ategyofDHbyutilizingtheSWOTmatrixLastly，thewriterprovidestherelatedmeasuresoftheimplementationofstrategyinthefifthsection，containspromotingcooperationskillswithPCmanufactures、upgradingcompany’Stechnologyandservicecapabil

7、ity、deepeningreformingonorganizationstructure、importingcomprehensiveHRmanagement、cultivatingthecohesivecompanyculture、bringingupthehealthycontrolonrisks、enhancingfinancialmanagementAttheendofarticle，there’Sthesummaryofth