【定稿】中國電信社會(huì)渠道經(jīng)理工作手冊(cè)_全套完整

1、目 錄手冊(cè)說明 手冊(cè)說明................................................................................... ...................................................................................51 社會(huì)渠道認(rèn)知 社會(huì)渠道認(rèn)知.........................

2、.................................................... .............................................................................61.1 “三直”網(wǎng)點(diǎn)的定義 61.2 社會(huì)渠道“三直”的使用范圍 61.3 代理網(wǎng)點(diǎn)的分類及特征 6二、潮州電信社會(huì)渠道“三直”網(wǎng)點(diǎn)政策解讀 二、潮州電信社會(huì)渠道“三直”網(wǎng)點(diǎn)政策

3、解讀................................................... ...................................................72.1 “三直”網(wǎng)點(diǎn)準(zhǔn)入條件 72.2 “三直”網(wǎng)點(diǎn)的傭金政策 72.2.1 預(yù)付費(fèi)渠道補(bǔ)貼：.................................................................72

4、.2.2 后付費(fèi)業(yè)務(wù)傭金標(biāo)準(zhǔn)...............................................................82.3 網(wǎng)點(diǎn)裝修標(biāo)準(zhǔn) 82.3.1 業(yè)務(wù)開通分級(jí)規(guī)劃 ................................................................82.3.2 “三直”網(wǎng)點(diǎn)裝修標(biāo)準(zhǔn) .................................

5、...........................82.4 網(wǎng)點(diǎn)準(zhǔn)入流程 92.5 網(wǎng)點(diǎn)暫停與恢復(fù)流程 92.6 “三直”退出流程 102.7“三直”網(wǎng)點(diǎn)領(lǐng)卡流程 102.8“三直”網(wǎng)點(diǎn)領(lǐng)機(jī)流程 112.9“三直”網(wǎng)點(diǎn)酬金結(jié)算流程 11三、渠道經(jīng)理崗位入門 三、渠道經(jīng)理崗位入門...................................................................... ........

6、..............................................................12 123.1 社會(huì)渠道經(jīng)理崗位職責(zé) 123.2 渠道經(jīng)理行為規(guī)范 143.2.1 渠道經(jīng)理儀容儀表................................................................143.2.2 渠道經(jīng)理公文包規(guī)范..........................

7、....................................143.3 渠道經(jīng)理“三九”工作法 153.3.1 渠道經(jīng)理三大工作習(xí)慣............................................................153.3.2 渠道經(jīng)理九大注意................................................................15四、渠道經(jīng)理

8、日常工作 四、渠道經(jīng)理日常工作...................................................................... ......................................................................16 164.1 網(wǎng)點(diǎn)覆蓋 164.1.1 市場(chǎng)調(diào)研與網(wǎng)點(diǎn)選擇.................................

9、.............................164.1.2 渠道經(jīng)理網(wǎng)點(diǎn)拓展流程及應(yīng)對(duì)話術(shù)..................................................174.2 網(wǎng)點(diǎn)走訪管理 204.2.1 渠道經(jīng)理網(wǎng)點(diǎn)走訪規(guī)范 ...........................................................204.2.2 渠道經(jīng)理網(wǎng)點(diǎn)走訪路線策略選擇 ....

10、...............................................204.2.3 渠道經(jīng)理走訪三步曲—走訪前 .....................................................214.2.4 渠道經(jīng)理走訪三步曲—走訪中 .....................................................224.2.5 渠道經(jīng)理走訪三步曲—走訪后 .

11、....................................................244.2.6 渠道走訪流程參考................................................................254.3 渠道溝通管理 266.2.4 競(jìng)爭(zhēng)對(duì)手渠道網(wǎng)點(diǎn)日常走訪表......................................................

12、536.3 渠道營銷類表單 536.3.1 公司促銷活動(dòng)反饋表..............................................................536.3.2 渠道自辦促銷活動(dòng)總結(jié)反饋表......................................................546.3.3 促銷物品出庫單.....................................

13、.............................556.4 常規(guī)工作管理類表單 566.4.1 月工作計(jì)劃擬定表 ...............................................................566.4.2 周工作計(jì)劃擬定表 ...............................................................566.4.3 月工作管理 .

14、....................................................................576.4.4 渠道培訓(xùn)記錄表..................................................................586.4.5 渠道經(jīng)理早會(huì)記錄表......................................................