多元化戰(zhàn)略的綜效研究.pdf

1、圖書(shū)分類號(hào)：密級(jí)：?jiǎn)挝淮a：11903學(xué)號(hào)：02720260上海大學(xué)管理學(xué)碩士學(xué)位論文多元化戰(zhàn)略的綜效研究碩士生：孟凌霄導(dǎo)師：于英川學(xué)科專業(yè)：管理科學(xué)與工程AbstractDiversificationstrategyisoneofthedevelopmentpathofcorporatestrategyAccordingtothepracticeindecades，somecompaniesweresuccessfulinthediv

2、ersificationdevelopmentwhilesomecompaniesfailedinthisstrategyTherefore，diversificationstrategybecomesintooneofthetopicsfullofdisputesInthefaceofthedoubtsfromdomesticandforeigncompaniesandacademies，inthisarticleIestablish

3、anew‘‘synergyopportunityandcapabilityfitmodel’’fromtheviewofsynergytheoryFirstofall，domesticandforeignliteraturesconcerningdiversificationarereviewedIintroducetheactualsituationofcorporatediversificationandthetheoretical

4、logicofdiversificationstrategyandsummarizethedefinition，theclassificationandthedegreeinordertohaveabriefideaofdiversificationTheninchapter3，theconceptofsynergythehorizontalandhierarchicalsynergyaredeeplydiscussedInchapte

5、r4，Iuseopportunityofsynergyandcapabilitythroughwhichcangainthesynergyastwovariablestoestablishanew‘‘synergyopportunityandcapabilityfitmodel”Throughthismodel，Icandiscussthereasonsofsuccessandfailureandcarryoutstrategychoi

6、ceThismodelisbetterthantheparentingfitmodelproposedbyCampbellandiscomparedwithCampbell’SmodelinthearticleIntheendofthearticle，Iusethis“synergyopportunityandcapabilityfitmodel”tocarryoutstrategydecisionmakingwiththebackgr

7、oundofChangJiangGroupasacasestudywhichenjoy’actualsignificanceTheinnovationofthisarticleistocompletethecorporatesynergytheorySynergyincludesnotonlythehorizontalsynergyfromdifferentbusinessunitsbutalsothehierarchicalsyner

8、gywhichderivedfromrelationshipsbetweenthecorporateofficeandthebusinessunitsAndthenewfitmodelisalsoaninno、’ationSynergyopportunityisnotenoughtothesuccessofdiversification，thecorporatecapabilitythroughwhichcangainthesynerg