企業(yè)博客內(nèi)容和管理模式的研究【外文翻譯】

1、本科畢業(yè)設計（論文）外文翻譯原文：原文：AStudyonContentManagementStyleofCpateBlogsBlogwasusedfpublishingonlinejournalwhenitwasfirstintroduced.Personalbloggersuseblogfpersonalexpressioncommunication.Nardietal.discoveredfivemajmotivationsfblo

2、gging:documentingone’slifeprovidingcommentaryopinionsexpressingdeeplyfeltemotionsarticulatingideasthroughwritingfmingmaintainingcommunityfums.Blogginghasalsobeenusedalotasaknowledgemanagementtool.Expertsinaparticularfiel

3、dcanusetheirblogstopublishdistributetheiracquiredknowledgeaboutthesubjectareaPeoplewhoreadsuchblogscaninteractwiththeexpertsmaketheirownvoiceheardbyleavingcommentsasreviewers.Otherthanpersonaluseblogscanbecreatedmaintain

4、edbymultipleauthswithinawkplaceateamafamilyasacomputermediatedcommunicationtool.Cpateblogisanexampleinthiscategy.Fredrikdefinedcpateblogas“ablogpublishedbywiththesupptofanganizationtoreachthatganizationsgoals.Inexternalc

5、ommunicationsthepotentialbenefitsincludestrengthenedrelationshipswithimptanttargetgroupsthepositioningofthepublishingganization(individualswithinit)asindustryexperts.Internallyblogsaregenerallyreferredtoastoolsfcollabati

6、onknowledgemanagement.”EarlypractitionersincpateblogincludeMicrosoftSunMicrosystemsSAPdevelopersacleMacromediaetc.Althoughpeopleexpertbyofferingdomainknowledge.Secondcpateblogscanserveasanextramediafadvertisementpurpose.

7、Newproductnewfeaturescanbeannouncedthroughblogposts.Thirdcpateblogcanserveasadirectcommunicationchanneltocustomers.Itcanactreallyquicklywhenunpredictableeventhappens.What’smeimptantitisatwowaycommunicationchannelinthatcu

8、stomerscanspeakupbyleavingcomments.Theemployeesareblogauthsthecustomersarecommentats.Fourthacommunitycomposedofenthusiasticcustomerswouldbebuiltupascpateblogdevelops.Ingeneralfmostcompaniesthatlaunchcpateblogsblogprovide

9、sawaytoenablecpationtotalkdirectlywiththeircustomerswithahumanfacevoiceratherthan“hollowflatliterallyinhuman”toonlineaudiences.Customersarethenconnectedwiththecompanyinapersonalizedimmediateway.Otherthanthefourbusinessre

10、asonsabovecpateblogsareusedfmepracticalpurposessuchasoptimizingsearchengineranking.Becausethecurrentpopularsearchengineslikegoogleyahoousuallygivehighcreditstoconstantlyupdatedlinkrichwebpageslikeblogposts.Smallbusinessc

11、anuseblogasatooltomakeitselfvisibleamongnumeroussearchresults.9cpateblogsitesweremonitedfonemonthfromJune1sttoJune31st2006.Sundarreptedalistoftop10cpateblogsbasedonthenumberofinboundlinksprovidedbytechnati.9outofthetop10

12、cpateblogswerechoseninourstudy(Theonewedon’tincludeinthisstudyisanaggregationofpersonalemployeeblogs).Amongthese9companiesthereare3searchengines(GoogleYahoo!Search)1softwaremanufactures(Sunbeltsoftware)2onlinemedialearni

13、ngcompanies(TheottergroupO’ReillyRader)1automaker(GMfastlane)1onlinemanagementconsultancy(TomPeters)1smallbusinesscompany(Englishcut).Atotalnumberof262blogentriesfromthe9cpateblogsiteswereanalyzed.Feachblogentryinfmation

14、aboutauthtopicpostinglengthisrecded.Contentanalysiswasconductedtodecidethecontentcategyoftheblogentry.Feachcpateblogbasicinfmationabouteveryblogpostduringthewholemonthwasrecded.Basicinfmationincludespostingdateauthshipnu