跨國公司戰(zhàn)略

1、第1章1.11.1跨國公司：定義、范圍與影響跨國公司：定義、范圍與影響DefinitionofMultinationalEnterprise(MNE)跨國公司定義：Havingsubstantialdirectinvestmentinfeigncountriesactivelymanagingregardingthoseoperationsasintegralpartsofthecompanybothstrategicallyganiz

2、ationally.對外具有大量直接投資，并且對其進行積極的管理，從戰(zhàn)略上和組織上都把國外的運營視為整體運營一部分的公司。1.21.2動因：國際化的推動力和牽動力動因：國際化的推動力和牽動力(The(TheMotivations:PushesMotivations:PushesPullsPullstotoInternationalise)Internationalise)1.傳統(tǒng)動因(TraditionalMotivations)①Ne

3、edtosecurekeysupplies獲得關(guān)鍵原材料的需要②Marketseeking開拓新市場③Accesslowcostfacts利用低成本要素2.新興動因(EmergingMotivations)①ScaleeconomiesballooningR①抵御競爭對手的全球競爭優(yōu)勢Defendagainstthecompetitsglobaladvantage②抵消競爭對手的全球競爭優(yōu)勢Offsetthecompetitsgloba

4、ladvantage③接近競爭對手的全球競爭優(yōu)勢Approximatethecompetitsglobaladvantage第四章第四章DevelopingDevelopingaTraditionalTraditionalgnization:Managinggnization:ManagingIntegrationResponsivenessIntegrationResponsivenessFlexibilityFlexibility發(fā)