【mba畢業(yè)論文】環(huán)亞汽車品牌專賣店的服務(wù)營銷管理

1、西南交通大學(xué)碩士學(xué)位論文環(huán)亞汽車品牌專賣店的服務(wù)營銷管理姓名：王曉挺申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：蔣建平20050401西南交通大學(xué)碩士研究生學(xué)位論文第1I頁AbstractItisalong—termdevelopmentdemandforexclusiveagenciesofautomobilebrandstoimplementServiceMarketingstrategyforpromotingtheirbrand，

2、anditalsoallinevitablephaseoutcomeofmarketcompetitionBycollectingalargeamountofdata，ThethesisstudiesthepresentsituationanddevelopmenttrendsofmanagementforHuanYa4Sautomobileshopbasedonrelevanttheoryofstrategicmanagementan

3、dservicemarketing，andthenhasputforwardstrategicplanningandcountermeasures&suggestionsofservicemarketingforHuanYa4SautomobileshopThethesisfirstlydiscussesthecurrentsituationofautomobilemarket&4Sshopinoarcountryandhasunvei

4、ledtheprimalproblemexistedinexclusiveagenciesatpresentandpointedoutthatservicecompetitionwillbethemaincompetitioninautomobilemarketing；Afterthat，thethesisfindsoutthatthepresentmanagementanddevelopmentmodelofHuanYa4Sautom

5、obileshopfaliedtomeetthefuturerequirementforitsowndevelopmentandthatofthemarketcompetitioninthefutureafteranalyzingit’Sinneradvantagesanddisadvantages，chancesandthreatsitconfrontedwith，andpointedoutthatadefendingstrategy

6、shouldbeadopted，namelysettingupservicebrandfocusingonservingmarketingtesistthepressureofcompetitionfromeachsideThethesishasproposedtheactionframeofthemarketingstrategybasedonthefundamentalframeofservicecompetition，andana

7、lyzedtargetcustomersandservicemarketwiththemarketsurveymethodsandobtainedfirsthanddataoftheoccupationalandvocationalstructureoftargetcustomersThesystematicalandcompleteanalysisofthepreferencesofcustomerswillofferthebasis