色彩在食品包裝中的應(yīng)用研究

1、 色彩在食品包裝中的應(yīng)用研究 色彩在食品包裝中的應(yīng)用研究 Research on Color Applied in Food Packaging 作 者 姓 名 張 藝 璇 學(xué) 位 類 型 學(xué) 歷 碩 士 學(xué) 科、專 科、專 業(yè) 設(shè)計藝術(shù)學(xué) 研 究 方 向 視覺傳達設(shè)計與理論 導(dǎo) 師 及 職 稱 郭凱

2、 教 授 2013 年 4 月 Research on Color Applied in Food Packaging ABSTRACT Packaging was just a container to keep the goods safe during transportation before. Nowadays its concept has been extended greatly, not only reta

3、ins the original function, also includes visual communication function in order to promote products and increase the added value. As a necessary element of packaging, color is the most rapid way to transmit information.

4、In the current developed information era, color is far more than landscaping and decoration. It can go beyond the different languages, directly affect the person's physiological sense and psychological activities. No

5、w analyzing the aesthetic feeling of packaging color to make packaging design easy to promote the material life of human,becomes a question to discuss. Successful packaging color is not only able to fully convey the prod

6、uct information, show the enterprise brand culture, exert the appeal function, also is the guide for consumers. This article, which starts from the psychology, physiology, aesthetics, color science, artistic design, has

7、a systematic analysis and discussion to the color design of food packaging. Through the study of color elements, the article has a rather systematic analysis of the functions and features of the colors in the design of f

8、ood packing, a further elaboratation of the ages、 regularity and epidemicity in food packing color and the elements, which may have influences on these specialties, such as region、culture、nation, etc. It also indicates t

9、he colors’ potential value in commodity economy from the perspective of packing design and has a concentrated analysis of each factor in food packing colors, which combined with the instances. The article has analysis an

10、d discussion on how to build an integrated、scientific and reasonable design system of food packing color、 main point of color design、 consumer psychology and so on. It has indicated the related problems、directions、produc

11、t positioning and the method of performance in the study and design of food packing color more detailed. Through the analysis of domestic food packing color, the article finds out the boundedness of color design. It prov