數(shù)字時(shí)代中國電視媒體經(jīng)營模式創(chuàng)新.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文數(shù)字時(shí)代中國電視媒體經(jīng)營模式創(chuàng)新姓名：王琳申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：張建平200504013ABSTRACTConsideringChinaTVmediaastheresearchtargetthethesisistoanalyzetheinfluenceofdigitaltechnologycombinedwithChinaTVmediascurrentsituationontheconse

2、quenceofthefuturemediaindustry.ThroughstudyingthecurrentTVmediasoperationalcharacteristicsandbusinessmodelinChinaforexampletheweaknessofitsbusinessmodelwhichofadvertisementastheonlyrevenuecontributionformanyyearsthethesi

3、semphasizesthenecessityoftherevolutionontheexistingTVmediabusinessmodelduringthisdigitalizationalperiod.Basedontheanalysistheauthorcameupwiththecorrespondingbusinessandcompetitionstrategies.Thethesisfocusedonnewmediabusi

4、nessdevelopmentduringthecurrenttransitionalperiodofdigitalization.ThenewmediabusinesslinesthatarecloselyrelatedtodigitaltechnologyincludedigitalpayTVInternetTVmobileTVandcellphoneTV.Duringthisdigitalizedtransitionalperio

5、dofthedevelopmentofbothpayTVplatformandInternetbroadbandtechnologythecorefocusofthethesisistostudythedevelopmentofbusinessmanagementmodeloftheInternetTVthatoccursasthebiggestbusinessopportunityinthemediamarket.Inordertoa

6、chievecableTVdigitalizationthekeyistofindtherightbusinessmodel.InChinathedevelopmentofdigitalTVandpayTVstartedatthesametime.DevelopingpayTVcouldpushTVdigitalizationmovingforwardandviseversa.Howeverwhatisthemostsuitablebu

7、sinessmodelforChinamediamarketThethesiswouldprovidetherightbusinessmodelstrategythroughbothoperationalandmarketinganglesbyshowingdifferentcasestudyanalysis.ThepresenceofnewmediabusinessessuchasInternetTVwillpermanentlych

8、angethetraditionalmediabusinessmodel.WhichbusinessmodelisthemostsuitableoneHowdothenewtransmissiontechniquesinfluencethebusinessmodelWhatcontentwouldbeproducedtobeabletosupportthebusinessmodelThethesisprovidesthesolution