網(wǎng)絡(luò)話語(yǔ)意義生產(chǎn)與傳播的解析——以《兩所鄉(xiāng)村小學(xué)和一個(gè)支教者》為例.pdf

1、華中農(nóng)業(yè)大學(xué)碩士學(xué)位論文網(wǎng)絡(luò)話語(yǔ)意義生產(chǎn)與傳播的解析——以《兩所鄉(xiāng)村小學(xué)和一個(gè)支教者》為例姓名：范敬群申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：社會(huì)學(xué)指導(dǎo)教師：彭光芒20090501網(wǎng)絡(luò)話語(yǔ)意義生產(chǎn)與傳播的解析AbstractInthelightoftheFrankfilrtschoolandCulturalResearchschool，StuartHall’researchonTVandOramsci’HegemonytheoryaswellasSch

2、utz’Stmderstandingtothemeaning，thepaperanalysesdeconstructionallytheproductionanddisseminationofthemeaningofnetworkdiscourseTextuallyanalysingthepostnamed‘TwuralPrimarySchoolsandaTeaching“volunteer’inTianyacn，thispaperfo

3、undthatthenetworkwhichisthepublicareaplayingtheimportantroleinthesociallifeembodiesthedifferentcharacteristicfromthetraditionalmediaThereforetheproductionanddisseminationofthenetworkdiscoursemeaningturnstobeverycomplicat

4、edHall’Sencoding／decodingmodelofTVisrestrictedlyappliedinthenetworkcontextThestudyfoundthatthedecodingandencodingofnetworkdiscoursemeaninghappenalmostatthesametimeandtheboundarybetween‘transmitting’and‘receiving’isnoclea

5、ranymoreThereforethe‘‘initiator’and‘participant’replacingthe‘‘communicators’and“audience’inthetraditionalmediamaybemorerealisticNomattertheinitiatororparticipants，netusersproducethemeaningbytheextremelycomplexcycleAndals

6、o，it’Shardtofigureouttheclear‘turnout’’atthestageofthecompletionofthenetmeaningwhichisdifferent、jI，imthetheoryofHallthatthereexiststhe‘Rlrnout’intheTVdiscourseInthedecodingprocess，the‘‘disposable’’，‘‘consultation’and‘con

7、frontational’’arestillexistIncertaincircumstances，afterthereconstructionofthenetworkdiscourse，itwilldiffusetootherfieldsofcommunityInonewordtheboundaryof‘transmitting’and‘receiving’hasbeenblurred，andtheprocessofencodinga

8、nddecodingdoesnotopposedualisticallyInthepresentcontextthecyberspaceisboththegapignoredbyhegemonyintentionallyorunintentionallybutalsothespacethathegemonyattempttoadjustandbalance，andtheencoding／decodingprocessisactually

9、asocialprocessofnegotiationThisstudyrevealsoptimisticallythattheinitiativeof‘production’’ofthenetworkdiscoursemeaningisgraspedfirmlyinthehandsofscatterednetworkindividualsnamelytheaudienceKeyworddiscourseofnetwork；meanin